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Archive for September, 2009

Lack of Awareness on how to Recycle Electronics has Created Mountains of Toxic e-Waste in Arizona Homes

e-waste-1What are you doing with that old dust-covered Atari you have sitting in the basement? That useless printer? Or the Zenith TV you got as a graduation present that’s been replaced by your 52″ flatscreen?

If you’re like most consumers, chances are you will dispose of your electronics, and all of the toxic material inside, someplace rather than a recycling center specifically designed to handle e-waste. These are the findings from a Rocky Mountain Poll released this morning by Behavior Research Center.

According to the study, here is how consumers typically dispose of electronics:

  • 39% would donate to charities such as Goodwill Industries
  • 25% would palm it off on a friend
  • 15% would simply put it in the garbage destined for landfills
  • 4% said they have no clue what to do with their electronic stuff

The primary challenge to recycling e-waste is the relatively low consumer awareness of how and where to recycle. The study found:

  • Awareness declines in rural areas
  • Awareness declines among younger consumers (who are the most likely to own and update their electronic equipment)
  • Awareness “falls off” in middle and lower income groups
  • It also appears that a special public
 information campaign may be needed for Hispanic consumers who are among
 both the most likely to have unused equipment at home (59%) and are the
 most likely to believe that it is okay to dispose of such material in
 the garbage (34%).
Earl de Berg, Chairman of Behavior Research Center

Earl de Berg, Chairman of Behavior Research Center

According to Earl de Berg, Research Director at Behavior Research Center, “There are private companies in Arizona that specialize in receiving, recycling, and otherwise disposing of used electronic equipment, but they appear relatively invisible to consumers. These companies are principally oriented to providing services to business, industry and government, even as much of the toxic e-waste problem is in the basements, garages, and homes in our neighborhoods.  A clear need exists to increase consumer awareness of specific recycling options.”

Private companies like West-Tech Recyclers target commercial accounts, even though they are a great resource for consumers.

de Berg added that it may be reasonable to conclude that much 
material that is currently stored in garages and closets will still end 
up in city trash barrels unless specialized collection centers do more
 to make the pubic aware of their services and locations.

One option for consumers is Earth911. This is a terrific online resource to find out where to conveniently recycle just about everything, including electronics. But it still requires them to take their old electronics to a specialized facility.

To read the entire study, click here: Rocky Mountain Poll

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Carl Sagan and Stephen Hawking Rock in “A Glorious Dawn:” Astrophysics in 4/4 Time.

Melodysheep created this ethereal musical tribute to two rock stars of the universe: Carl Sagan and cosmologist companion Stephen Hawking. What’s really cool is that almost all of the samples for the track were taken from Sagan’s Comos and Hawking’s Universe series.

What’s the point for your green marketing and sustainability messages? Think outside of the wormhole and get creative in how you talk about heady stuff. You’ll appeal to the common physicist in all of us.

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Can an Arizona Cab Company Really be Carbon Negative?

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Phoenix, Arizona is hailing down a new era of sustainability.

Mayor Gordon is spearheading his “Green Phoenix” initiative. Light rail has arrived. Arizona is Jonesing to become the “Saudi Arabia of Solar.” One of the nation’s first Green Chamber of Commerces sprouted here last year.

And now we’re about to get a new carbon negative cab: Clean Air Cab and its fleet of tree-planting Priuses (Or is it Priusi?).

Let me back-up for a second. I had the pleasure of meeting Carrie Morgan of A Fragile Planet greenzine yesterday morning for coffee. Carrie is a local marketing pro and an ambassador for the Green Chamber of Commerce. And what an ambassador she is: I’m now signed up to help on the chamber’s communications committee for social media and blogging.  Anyway, Carrie introduced me to Clean Air Cab (Their site will launch October 1).

So I asked Clean Air Cab president, Steve Lopez, “Can you really be a carbon negative cab company?”

Here’s how they do it.

  • Start with 27 Hybrid Prius cabs hitting the streets October 19
  • Pre-purchase annual carbon offsets for each of its cabs from EcoAid (This is going to drive my buddy, Pat, in Seattle nuts)
  • Plant 10 trees per cab every month to “Re-green the planet”

“I am entirely committed to bringing the city of Phoenix new jobs, a generous fleet of carbon neutral taxi cabs, a small fleet of natural gas paratransit vehicles (the MV-1), the addition of hydrogen transportation when practical, and all of this done within a few years. We are a young and energetic taxi cab company with a passion of creating quality local relationships, and whose conscience is in complete harmony with the “green” vision of the leaders of our great city.”  – Steve Lopez

Steve also informed me of some of the other cool sustainable aspects of the green cabbie. They’re exploring the adoption of Phoenix Metro Light Rail’s largest station at Mill Avenenue and Sycamore in Tempe, where they will clean and maintain the station. They are also finalizing a new iPhone and Blackberry app. that will allow you to hail a cab electronically, and Clean Air Cab will target your position from the GPS.

The company also has been doing a nice job with social media, including a cab wrap design contest on their blog (winner featured above), and an active Facebook fan page.

I’ve lived in Phoenix since 1985, and until the early 2000’s, I haven’t seen a great deal of innovation in the desert. But things are humming now. And much of that hum is coming from projects in sustainability and renewable energy. Clean Air Cab is yet another entry in this growing sustainable field that I’m excited about.

You can learn more about Clean Air Cab and vote for its mission at Greenwala.com.

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6 Reasons Why Green Marketers Should Listen to their Mothers

Picture 2Can being green be sassy, sexy and fun? The website, Green and Clean Mom, seems to think so.

I was sent this site the other day by our creative director, Luis Medina. He made some great points about engaging with moms when trying to grow your green cause.

Mom bloggers have a fast-growing influence in the blogosphere and among consumers. And it’s easy to understand why, because moms are:

  1. Very opinionated
  2. Passionate about creating a better world for their children, which benefits us all
  3. Fond of telling everybody what they should do :)
  4. Eager to empower themselves and channel their inner mom-goddess
  5. Controllers of household finances
  6. Influencers of daily, home-based habits with far-reaching effects (what to eat, how to clean, how to live efficiently, how to save money etc.)

Unquestionably, green marketers have a lot to gain by reaching out to mom bloggers and leveraging their influence. But it’s important to remember: building these relationships requires smarts, sensitivity and lots of respect.

Unfortunately, lots of marketers get this last part wrong. To avoid being put in time out, always be transparent, avoid the pitch, and make sure you are providing the author with information you think is newsworthy to her audience. She’ll appreciate that.

As an example of the power and diversity found in blogging moms, I pulled this list from 10 Links a Day. They list 10 popular blogs each day in a variety of categories. This one happened to be on green mom bloggers.

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Click on the image to visit the site.

  1. Enviromom
    Raising green kids
  2. OrganicMania
    Your guide to making sense of healthy green living
  3. The Green Mom Review
    For eco-fabulous living
  4. Green & Clean Mom
    How being green can be sassy, sexy and fun
  5. EcoStoreUSA
    Healthy body, healthy mind…and then some
  6. The Smart Mama
    Simple steps to non-toxic kids
  7. Mom Go Green
    Musings of a mom on a quest for a healthy family and planet
  8. Healthy Tot
    Healthy ideas, product info and comments about babies, tots and little ones
  9. Green Mamas Pad
  10. Greeen Sheeep
    Just another lost sheep wandering this planet, trying to find my way back to a more eco-friendly, simple, sustainable way of life.

Do you know of  a blogging green mom that didn’t make the list? Please let us know below.

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Reverse Graffiti: Great Example of Environmental Advertising

2513913590103830173S600x600Q85Cleaning grime has become an art form. Reverse graffiti artist Paul “Moose” Curtis has made a name for himself with stencils, a pressure washer, and a mission to turn dirty public walls into something to behold. Clorox’ green cleaning products Green Works is an obvious client of this street artist, who gives environmental advertising a whole new aesthetic.

Click here for the 35 greatest works of reverse graffiti art.

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