Photo courtesy of JDNX, Creative Commons
Seth Godin asked me this morning, and in the interest of full disclosure, everyone else who reads his blog, “What did I ship in 2010?”
Although he admits it feels a bit self centered to make a list and share it, what he really wants us to ask ourselves is: what did I have the guts to follow through on and deliver this past year?
Now, my list doesn’t quite compare with launching a book, “Linchpin,” or a worldwide blog tour, or even raising $275,000 for charity from Squidoo. Seth’s a hard guy to keep up with.
Yet, I’m proud of what I shipped in 2010, both as a business owner and a father, husband, son, brother, and friend. Of course, I didn’t do any of this alone. I’m blessed with loving, caring, committed and talented people who help me succeed everyday.
Here are 10 things I shipped in 2010…
- The year started off with the honor of being named, 2010 Advertising Person of the Year by the American Advertising Federation – Phoenix
- Michele and I celebrated the graduation of our son Parker from Chapman University with a BFA in Film Production and a minor in Business
- We created and launched HearHer.org, a blog for survivors of domestic violence to tell their stories
- Worked with the owners of Discount Tire to brand and launch the Halle Family Foundation website that deals with women and children social justice issues.
- Our agency took a somewhat insignificant poster project and created a national award winner for Phoenix Metro Light Rail.
- We had the guts to take a bold and peculiar approach to launch the rail line’s “Stop on Red” campaign.
- Teaming with two brilliant firms in Arizona, the GMarie Group and Pro Formance Group, Park&Co created the internal eco-driving campaign for Coca-Cola Enterprises helping to teach 60,000 of its truck drivers and staff how to drive more efficiently.
Hosted free social media workshops for the Water Conservation Garden in San Diego and for major water providers in Dallas, Texas, and launched a Ning group to help them with their online presence.- Helped launch SustainaAZility, one of the first open source economic development initiatives in the nation with a mission to make Arizona the Silicon Valley of Sustainability for the world.
- Created and ran our “Buy Local Advertising” campaign where we promoted our competition to encourage local advertisers to keep their branding, marketing, web, and film & video work in Phoenix. Read all about it here: Buy Local Creative Campaign Release
Please let me know what you shipped this year.
Happy New Year!
