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Archive for the ‘Book Reviews’ Category

How to Rewrite Your Story and Make it an Epic

A Million Miles in a Thousand YearsWe all lead storybook lives. It’s just that some of the stories are real page-turning-barn-burners, while others are as ashen as the dust that blankets their covers. In every life there is a great story to be lived and told. We simply need to wipe away the fog of fear that keeps us from experiencing our epic.

I believe my story is somewhere in between: Not a classic yet, but not a snoozer either. This was made even more obvious to me after reading Donald Miller’s book, “A Million Miles in a Thousand Years: What I Learned While Editing My Life.” My friend Margie Albert, knowing my compunction toward telling tales with both my ad agency and my life, thought this would be the perfect read. And she was right.

Miller’s premise is that we all have the capability of changing our life’s story. What role do we want to play, and how will our story be told when we’re dead? He’s living proof.

After becoming a successful writer, Miller found himself an eye-growing couch potato living a fairly ambitionless life in Portland, Oregon, until two screenwriters shook him out of his stupor by teaching him about the real power of “Story.” Miller learned he needed to begin a rewrite on his own life to bring more meaning to his time on Earth. He got his ass off the couch, got in shape, climbed the Inca Trail to Machu Picchu, rode a bike across America to raise money for wells in Africa, and started the The Mentoring Project to help fatherless boys. His story also finds him in Obama’s task force on Fatherhood and Healthy Families.

My favorite passage:

“Once you live a good story, you get a taste for a kind of meaning in life, and you can’t go back to being normal; you can’t go back to meaningless scenes stitched together by the forgettable thread of wasted time.”

I loved this book. It offers hope and inspiration by placing the pen squarely in our hands to rethink and rewrite our role as the protagonist. Epic stories are created from great scenes. Each of us walks onto a stage everyday, and we make the decision whether that scene is going to be compelling or not. The more inventive, adventurous, and brave we can be with our own scenes, the more remarkably our story will unfold.

10 of My Favorite Scenes in My Story (Not including the more private family stuff or the really scary chapters that are the seeds of my epic)

  1. I came into this world a storyteller as the fifth of seven kids
  2. My improbable story of  survival during the 1980 eruption of Mt. St. Helens
  3. Moved to Phoenix after graduating with degrees in music and communications from WAZZU; studies that later got me featured in this business book
  4. Act II, the love story with Michele, my wife of 22 years, and the mother of our three kids
  5. Opened Park&Co in 1995 to focus on sustainable marketing and storytelling
  6. Created the world’s largest water conservation campaign, which lead Michele and I to the island of Cyprus where we taught the Turks about activating conservation outreach through a U.S. AID program
  7. Worked with the Swedes in Skelleftea at BROKK to promote a safer and greener demolition technique
  8. Our idea of sustainable marketing was featured in Stanford University’s “Social Innovation Review” magazine, and in Philip Kotler’s college textbook, “Corporate Social Responsibility, Doing the most Good for Your Company and Your Cause”
  9. The greatest lesson I learned from hiking the Grand Canyon; still the single most spectacular trip our family has ever endeavored
  10. Being recognized as the 2010 “Ad Person of the Year” by my peers, which is really a nod to the brilliant, caring people that I am fortunate to be surrounded by in our pursuit of making the world a little bit better place

I have so many more scenes ahead of me, and now, with Miler’s inspiration, I am living with greater intent to make my life’s story meaningful…warts and all.

What’s your story?

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What the New Social Media Book, “Trust Agents,” and Dr. Seuss Have in Common

    © 1984 by Theodor S. Geisel and Audrey S. Geisel

© 1984 by Theodor S. Geisel and Audrey S. Geisel

My favorite Dr. Seuss book growing up was, “If I Ran the Circus.” It was a tale of out-of-control entrepreneurism at its best.

It’s about a boy, Morris McGurk, who imagines an unimaginable Big Top in the vacant lot behind old man Sneelock’s ramshackle store. Sneelock, BTW, becomes the unwitting ringmaster.

McBurk fantasizes about a menagerie of creatures, stunts, acrobatics and kerplunks that grow wilder as the story progresses. Wikipedia describes it as, “A social commentary about human’s errors and excesses.”

To me, peering through the tent flaps of social media is a lot like witnessing the cacophonous Circus McGurkus: Where do you start? Where do you stop? End up in the middle, or right on top?

trust_agent_coverIn “Trust Agents,” Brogan, and co-writer, Julien Smith, deftly take you through the blogosphere like a tightrope walker above a Grizzly-Ghastly. They orchestrate the many acts of the three-ring social media circus, including how to juggle Twitter, Facebook, Technorati, Digg, and other channels that are: Colossal! Stupendous! Astounding! Fantastic! Terrific! Tremendous!

In their words:

“We’ve taken what we’ve learned from our years as “digital natives” (people who have grown up inhabiting the various online haunts of the moment), combined it with our understanding of games, people, and business as a whole, and followed it all up with information and ideas to help you better understand the mindset required to match these actions to your business needs.”

If that doesn’t sound like Sneelock directing McGurk’s Circus McGurkus, I don’t know what does.

It’s no wonder that “Trust Agents” shows you how to make social media work. Brogan and Smith have been around since web 2.0 was a dusty lot itself. They’ve pitched their big tops and become a couple of the most authoritative voices in the biz.  If you want a peek at their act, see Chris’s presentation to Chapman University.

In short, “Trust Agents” helps anyone make sense of social media and shows you ways to earn your own “Social capital” in the process. It’s about using the web to build influence, improve reputation, and earn trust.

And put on a show!

I think Dr. Seuss summed up social media more than 50 years ago when he wrote: “Why, ladies and gentlemen, youngsters and oldsters, your heads will quite likely spin right off your shouldsters!”

Visit the Trust Agents site at trustagent.com.

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The 9 Ways Musicianship Builds Stronger Business Leaders

50Did you play a musical instrument growing up? If so, how do you tap your musical skills in your business and other pursuits?

If not, what instrument do you wish you had played as a kid? And would you still be playing it today?

What you probably don’t know about me is that, in addition to earning a degree in communications from WAZZU, I received a BA in music composition and theory.

Although I thought it’d be cool to be a professional musician, I didn’t have the chops. So I studied composition, which has helped me immensely in my advertising career.

BizMusician3-200wide cropped1

Craig Cortello

Surprisingly, it has also landed me in a book on the subject.

“Everything We Needed to Know About Business We Learned Playing Music” by the “Business Musician,” Craig Cortello.

Craig’s book features 32 case studies of business professionals and musicians, and how music has impacted our lives.  The underlying theme to the book questions why we are cutting music curriculum from our schools when it has proven to enhance critical thinking, discipline, leadership, introspection, and a host of other skills in our kids that will last them a lifetime.

The 9 Magical Qualities, Lessons, and Insights We Gain Through Music Education

  1. Confidence and Self-Esteem: …People often speak of the positive effect that performing in front of an audience, mastering a new musical piece, or simply connecting with other musicians in an ensemble has had on building their ability to believe in themselves.
  2. Collaboration and Teamwork: The skill of creating a certain “give and take” when playing in a band translates well to business endeavors or projects that involve teamwork and collaboration.
  3. Leadership: The entrepreneur, much like an orchestra conductor, must communicate a compelling vision, motivate the variety of players, and pull from them their greatest performances for the good of the whole.
  4. Salesmanship and Branding: Subjects in the book often speak of how the constant campaign of engaging fans and packaging their music in a way that creates loyalty has served them well in business.
  5. Creativity and Innovation: People involved in music come to the workplace with toned and fit creativity muscles.
  6. Risk Acceptance: With musicians and artists in general, curiosity is strong enough to overcome that natural aversion to risk.
  7. Discipline and Fundamentals: The discipline that musicians must possess to develop their craft to the point that they are even ready to share their talents on any significant level is often under-appreciated.
  8. Individuality: Music and the arts help people find their unique “voice” in life rather than just going through the motions.
  9. Passion: The things I share with all the participants in this research are a passion for music and a belief that it is a powerful and inspirational force. Any endeavor is destined for mediocrity without it.

Rock on!

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Just Because You’re “Green” Doesn’t Make You Sustainable: Nature’s 10 Simple Survival Tips.

image02929There is no crueler economy than the environment. All living assets get one shot at life. If you can’t make it here, you can’t make it anywhere. So how can you apply Nature’s rules of sustainability to your business? Think biomimicry.

book-cover_smI am currently in the middle of an incredible book by eco-Wunderkind Adam Werbach (Are you still a Wunderkind in your 30’s?). At 23, Werbach was the youngest president of the Sierra Club, and he is currently global CEO of acclaimed ad agency Saatchi & Saatchi S, the “S” standing for “sustainability” in their quest to build the world’s largest sustainability agency.

Anywho, Werbach’s book, “Strategy for Sustainability” outlines what it truly means to be a sustainable company. To be sustainable is to “Thrive in Perpetuity,” which is built on for coequal components:

  1. Social (Acting as if other people matter)
  2. Economic (Operating profitably)
  3. Environmental (Protecting and restoring the ecosystem)
  4. Cultural (Protecting and valuing cultural diversity)

What I find incredibly interesting about his “manifesto” is how he applies nature’s 10 simple rules for survival to business. It’s pretty hard to argue with. Because in nature, if you’re not sustainable, you die. No bailouts!

How much of this are you, your business, or organization, biomimicking?

  1. Diversity across generations.
  2. Adapt to the changing environment – and specialize.
  3. Celebrate transparency. Every species knows which species will eat it and which will not.
  4. Plan and execute systematically, not compartmentally. Every part of a plant contributes to its growth
  5. Form groups and protect the young. Most animals travel in flocks, gaggles, and prides. Packs offer strength and efficacy.
  6. Integrate metrics. Nature brings the right information to the right place at the right time. When a tree needs water, the leaves curl; when there is rain, the curled leaves move more water to the root system.
  7. Improve with each cycle. Evolution is a strategy for long-term survival.
  8. Right-size regularly, rather than downsize occasionally. If an organism grows too big to support itself, it collapses; it if withers, it is eaten.
  9. Foster longevity, not immediate gratification. Nature does not buy on credit and uses resources only to the level that they can be renewed.
  10. Waste nothing, recycle everything. Some of the greatest opportunities in the 21st century will be turning waste – including inefficiency and under-utilization – into profit.

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10 Reasons Why You Should Write Your Book to Propel You, Your Business and the Environment

Writing a book is a ton of work.

Flickr Photo by Andreas

Writing a book is a ton of work.

Who will read it?

What if you don’t get it done?

Ahhh, but imagine what may happen when you do get it written!

We were sitting in my buddy Pete’s cabin in Flagstaff a couple weeks ago, and he asked me what he should give his clients in celebration of his company’s 10th anniversary. Pete’s one helluva great corporate and executive coach, and he wants to thank his long time clients of Peak Performance Coaching.

After tossing out a half dozen bad ideas on promotional swag nobody cares about, Pete said, “I should just finish my book.”

Absolutely!

The following Monday I sent him this list.

The 10 reasons why Pete should write his book, and why you should too!

  1. It’s a personal gift that has tremendous value to the recipient
  2. It’s unique, your own voice
  3. You will be able to re-purpose a minimum of 50 great blog posts out of the content that will help promote you, your company and your book
  4. You will be able to create a minimum of three Slideshare presentations for education and promotion
  5. It’s a powerful calling card for years to come
  6. You’ll be creating a piece of your legacy
  7. It will be a terrific outline for speaking engagements
  8. Instant, added credibility
  9. Carve up book into insightful tidbits for easy access on your website
  10. You can sell it as a hardcover and an e-book, adding video links back to your site to expound on content and create even more interactivity with your reader/user

My offer to Pete: Call me at the end of EVERY day and tell me the ONE thing you did that day to publish your book.

Have you considered writing a book?  What’s holding you back?

Write Forrest, write.

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