Archive for 'Book Reviews'



Are you practicing creative destruction as a green marketer?

If you're following the Stop Online Piracy Act (SOPA) hearings, you'll find that this digital land grab by the government follows "The Cycle," the same rise, capture and fall of every significant communications empire dating back to the telegraph. AT&T's failed $39 billion play for T-Mobile is another example of the cycle as explored in the book The Master Switch. It's all about creative destruction, the fuel that propels free markets. Author Tim Wu is a former tech writer from Silicon Valley who ...

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5 steps to positive behavior change every chief sustainability officer and green marketer should know

Successful marketers focus on amplifying consumer behavior. Come in today. 30% off, this weekend only. Buy one get one free. Green marketers, on the other hand, are typically about changing consumer behavior. Consume less. Recycle more. Go green. But is that the correct approach? Changing behavior is tough. Especially if the behavior has been engrained in us since childhood. I just read Dan and Chip Heath’s relatively new book, Switch, How to change things when change is hard. We are currently working on ...

Safeway trying to put “fun” into its prostate cancer fundraiser – But is it more trying than fun?

The frozen food aisle felt great yesterday, offering a delicious reprieve to a 113 degree Arizona Saturday afternoon. Then I heard the announcement over the PA system: "We just got another $5 donation for prostate cancer." "Oh no," I thought. I'm going to be guilted into giving to another cause as I check out with my Lloyd's barbeque ribs, Kraft mac-and-glue, and Coors Light. "Just got a $5 contribution for prostate care," another checker chimed in for the entire store to hear. All ...

Are you following the new rules of green marketing?

She corrected me immediately. I said that the word "Green" was losing its voracity in green marketing. Jacquelyn Ottman, author of the new book, "The New Rules of Green Marketing," sat squarely across from me in a small booth in a deli on the upper east side of Manhattan. She looked up and said, "What do you mean? Green marketing is finally coming into its own." I suppose she ought to know. Jacquie, principal in J. Ottman Consulting, wrote her first ...

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Why you can’t fake authenticity in “The Now Revolution”

Serendipity has a funny way of delivering us extraordinary treats. It happened yesterday when I was reading The Now Revolution, a new book on social media by Jay Baer and Amber Naslund. The Now Revolution is an amalgam of the bottom-up management found in The Rudolph Factor, Zappo's uber-company-culture tome, Delivering Happiness, and Chris Brogan's Trust Agents. This social media primer provides actionable steps you can take to make real-time business work for you, rather than against you. With social media and the connected consumer, ...