For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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Are you following the new rules of green marketing?
She corrected me immediately. I said that the word "Green" was losing its voracity in green marketing. Jacquelyn Ottman, author of the new book, "The New Rules of Green Marketing," sat squarely across from me in a small booth in a deli on the upper east side of Manhattan. She looked up and said, "What do you mean? Green marketing is finally coming into its own." I suppose she ought to know. Jacquie, principal in J. Ottman Consulting, wrote her first ...
Why you can’t fake authenticity in “The Now Revolution”
Serendipity has a funny way of delivering us extraordinary treats. It happened yesterday when I was reading The Now Revolution, a new book on social media by Jay Baer and Amber Naslund. The Now Revolution is an amalgam of the bottom-up management found in The Rudolph Factor, Zappo's uber-company-culture tome, Delivering Happiness, and Chris Brogan's Trust Agents. This social media primer provides actionable steps you can take to make real-time business work for you, rather than against you. With social media and the connected consumer, ...
Don’t put off reading this post.
I've been putting off writing this post for a long time. The resistance has been strong. But given that it's a new year, and all of our resolutions are on the table, the time is now to tell you about "The War of Art." Steven Pressfield's book about breaking through the blocks and winning your inner creative battles explores our self-doubt, procrastination and laziness that is the holy trinity of resistance. No matter what profession you’re in, it’s the artist within each ...
How to coax excellence out of you and your team found in new book: “Coach to Win the Leadership Game”
My friend, Pete Walsh, is plagued with an occasionally wicked slice from his left-handed golf swing. Yet, it never gets him down. He has the mental tools and insight to work on his weaknesses in the fairway, while accentuating his strengths around the green. He's a competitor. The best thing about Pete? No matter how far he cranks it out-of-bounds, he's always having fun and looking forward to the opportunity that comes with his next shot. This is not only how he takes ...
The 15 characteristics of “Rudolphs” and how they can help steer your company thru the fog of the recession
This economy certainly has companies looking inward. Just to survive, let alone be sustainable, means questioning every practice and how you do business. We have built our agency primarily on outward bound advertising campaigns that we call marketing movements. Now Park&Co is being tapped to help organizations with their intenal communications programs. They're not looking for your typical H.R. storyline. Clients are asking for as much creativity and disruption with their internal campaigns as you will find with award-winning ad campaigns. These ...