For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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Green is dead: How to stop selling sustainability like it’s a pair of sneakers
If you have the word green in your name, do whatever it takes to remove it. Unless you're Greenpeace, of course. They've got the cajones to back it up. Listen to internet radio with Your3BL on Blog Talk Radio Derrick Mains invited me on his his Triple Bottom Line radio show today, and we had a gas (Not the carbon kind) exploring ways to tell your organization's story around its sustainability. Green marketing and selling your sustainability initiatives like a glossy consumer ...
How plastic bags are holding me in contempt AND suffocating the planet
I'm living proof that sustainability – or being "green" – is first about convenience before saving the planet. I have put my cloth grocery bags aside so many times like so many good intentions. I'm embarrassed to admit that I often find myself at the checkout counter without my sustainable totes: laying limp once again in my trunk. Do I dash back out to the car to snag them? No. Too much effort. I do, however, wave a dismissive hand at ...
FlashFood’s appetite to reduce food waste and feed the hungry
When I was a kid staring over a mountain of IHOP pancakes snow-lined with whipped cream and crested with a cherry, my folks would always say, "You're eyes are bigger than your stomach." They were right, of course. I'd often push back from the table stuffed with a mangled half stack of flapjacks perilously leaning toward the edge of my plate in a melted puddle of pale-brown whip and syrup. Little has changed, only it's my aging eyes that are bigger ...
Our sustainable marketing firm’s environmental policy is laughable.
I've got to hand it to Alex, one of our web designers. When we suggested he pose with an eight-foot polar bear for our agency's online environmental policy, he happily embraced the idea: all 5' 8" of him. (This is tame compared to some of the web requests we feed him.) We're serious about lessening our impact. That's why we gravitate to humor when we talk about it. Because when a person can smile about sustainability, then ways to save the planet ...
Walgreens could disarm home medicine cabinets for a powerful CSR program
I found this loaded gun in my medicine cabinet last night. This morning I went to Walgreens to dispose of it. I was surprised that one of America's largest drug retailers didn't happily take this old bottle of hydrocodone off my hands. Instead, they sold me this $4 mailer to send my prescription to an environmentally friendly disposal operation. Seems to me Walgreens is missing a BIG opportunity here. Michele and I have been working with the Pathway Drug Treatment Program in ...