For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
Twitter
Facebook
LinkedIn
Pinterest
Inaugural GoGreen Conference hits Phoenix
Do you think you have your green brand and marketing figured out? Do you want to put it to the test? Join me as I moderate the workshop, Green Marketing & Branding: Creating Behavior Change during the inaugural GoGreen Conference at the Phoenix Convention Center this Tuesday, November 15. GoGreen Conference Phoenix has a terrific lineup of speakers, including: Al Halvorsen, Senior Director of Environmental Sustainability, Frito-Lay North America Derrick Hall, CEO of the Arizona Diamondbacks Phoenix Mayor, Phil Gordon Kevin Tuerff, President, Enviromedia I, and the Park&Co ...
Green marketing and the five steps to a more sustainable brand
I recently wrote a post about Coal Burger and its ironic and unfortunate brand positioning of being a "Green" burger joint. They are good people that own and run the place, but just misdirected in the ways of green marketing. But there's hope and help for the Coal Burgers of the world. Entrepreneur Magazine, in its November issue, features an article on the five-step guide to marketing a green business called: Selling Green. They called me as a source for their ...
Safeway trying to put “fun” into its prostate cancer fundraiser – But is it more trying than fun?
The frozen food aisle felt great yesterday, offering a delicious reprieve to a 113 degree Arizona Saturday afternoon. Then I heard the announcement over the PA system: "We just got another $5 donation for prostate cancer." "Oh no," I thought. I'm going to be guilted into giving to another cause as I check out with my Lloyd's barbeque ribs, Kraft mac-and-glue, and Coors Light. "Just got a $5 contribution for prostate care," another checker chimed in for the entire store to hear. All ...
Nike says teens skeptical about “Sustainability.” They want a “Better World.”
When you're sharing your story of sustainability, how do you frame it? If you're talking to 17-year-olds, you might muscle past the philosophical "green" parts and get right to the tangibles of how you and your product are making their world better. They get that! This was the finding revealed last week by Dave Cobban, Consumer Mobilization Director for Nike, during the Sustainable Brands Conference in Monterey, Ca. Nike is trying to outdistance the favored sustainable terminology of other green competitors by ...
A unique sustainability report surfaces for Arizona copper mine
Each year, Resolution Copper Mining (RCM) publishes a Sustainable Development Report to update the world on what they’ve done over the previous year. The report informs neighbors, stakeholders, media, industry and the legislature on how RCM is doing in meeting its responsibilities to the community, the economy and the environment. What a copper mine is doing for water reclamation in the desert from ParkHowell.com on Vimeo. While the report is loaded with pertinent information, its organization and presentation can be challenging to ...