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Archive for the ‘Happy H Wisdom’ Category

New Burning Man film celebrates the places you can go

Creativity either touches a person or pushes them away. Rarely is there a middle ground.

Our son Parker, with his friends Will Walsh and Teddy Saunders, just posted their documentary of Burning Man as seen through Dr. Seuss goggles. I’m proud of their accomplishment in producing such an ambitious project and obviously connecting with so many viewers. On Facebook, Burning Man is already calling it one of the top festival films for 2011.

I’m also amazed by the comments this short film is receiving on YouTube and Redit video. The reactions are an interesting study at how people embrace or fear creativity.

Where does this film take you?

This is why we share our stories about sustainability

I have a gift for you. Give me just five minutes of your day – right now – and I’ll take you on one of the most restive, yet inspirational, boat rides of your life. I shot this on a GoPro HD camera while water fowling with my brothers, Chris and Mike, on Potholes Reservoir. I know, the name belies its beauty, until you consider its near Moses Lake, Washington. Though, I doubt even Moses could’ve summoned such a celestial treat.

We were incredibly blessed to have the sun set on our day as a Monet painting, and I wanted to share it with you during these hectic holidays. Now, you can re-gift it to someone you know who might need to slow their pace and receive some grace in their day

Feel free to return often.

Happy Holidays!

Crowd-sourced balladeers delight callers stuck on hold at ad agency

Now you’ll ask to be put on hold at Park&Co

On-hold messages are the last bastion of truly disruptive marketing. Right? So we decided to make ours more than meaningless blather about our agency and services.

We enlisted amateur and/or street musicians to submit Park&Co jingles in a variety of musical genres.  We immediately began spreading the word among our many social channels. (There may have been a carrier pigeon involved—it’s all such a blur now.)

The one rule was that the composers had to base their lyrics on content found on our website. With this as their inspiration, surely they could mix, mash and harmonize their way to an on-hold hit. A reward of $100 was offered for each song selected.

Within a few weeks, we had several submissions that blew us away.  The Beggar Folk, all the way from Lancaster, Pennsylvania, sent us a sweet song that made us feel like we were holding hands in a coffee shop with Karen Carpenter. As their name implies, they’re a folksy singer-songwriter band. What their name doesn’t tell you is that this duo (Josh and Trista Lamb) oozes with raw talent. The Beggar Folk crooned away about our process of getting to know the client and their story. Listen to their tranquil melody here.

Our second selection came from Phoenix local Matt King. Matt is a rock star, at least in our eyes. By day, he masquerades as a hospital ER CT technician (we don’t know what it is either, but it sounds impressive), but by night, his true composer reveals itself in the form of funky beats. Not only is he a lyrical genius, he also manages to channel a reluctant Barry White. Listen to Matt’s smooth stylings here.

This process of opening up our new on-hold message to anyone who wanted to take a shot at it provided us with countless laughs and some amazingly original compositions.

I’m working on a little ditty called, “Honey Bucket Blues.” We’ve named our server “Honey Bucket,” if you’re wondering about my inspiration.

Got a tune? We’d love to add you to our on-hold balladeers.

How an inner city school re-engaged our son creating a vastly more productive student

Would you move your underperforming student to what most parents consider an underperforming inner city high school to help him improve his grades?

That’s what Michele and I found ourselves doing right after the Holidays this year. And it has been an education for us ALL.

Not only did our son, Caed, earn a 3.0 grade average in the second semester of his junior year (I especially commend him for his guts in changing schools halfway through his high school career), but Michele and I learned what a difference a truly engaged, inventive and industrious principal can make on students that typically get the short end of the stick in our public educational system.

Dr. Chad Gestson, Principal, Camelback High School, Phoenix, AZ

In fact, Arizona State University just recognized Dr. Chad Gestson, a brilliant man whose wisdom is well beyond his 33 years on this planet, and Camelback High School with its award for student achievement. That’s rather miraculous considering the school was pegged one of the worst performing high schools in the Phoenix Union School District just two years ago.

Dr Gestson’s approach, although you are to call him “Chad,” is quite simple:

“Focus on what interests the individual student, and the grades will take care of themselves.”

Most local parents are just learning about the incredible educational renovation going on at CBHS. I can picture a national story about Chad’s proven philosophy and methods, which he has used to turn around two other poorly performing schools before CBHS.

The kind of educator America needs to learn about.

Now you might be wondering how Michele and I found the nerve to move our son to Camelback from his high performing Scottsdale high school; the alma mater of our two other kids who have since graduated from San Diego State University and Chapman University. We had an inside look at CBHS first through our work with the local nonprofit, Social Venture Partners Arizona.

SVPAZ is a group of successful professionals who invest their time, expertise and resources to help the local nonprofit community. It’s all about applying business skills to charitable concerns in order to make them more socially productive and financially independent.

In 2010, the SVPAZ partnership began focusing their investments to help support the educational renoovation Chad had already started at CBHS. With that first school year now behind them, they needed an annual report that celebrated the progress made, the lessons learned and the devoted volunteers who helped raise the bar for an urban high school on the rise.

Click on the image to explore the interactive online annual report

Our agency was able to create SVPAZ’s latest annual report, which focused on the work at SVPAZ, from the unusual position of our volunteerism with the group, as well as our journey as parents actually benefiting from SVPAZ’s involvement in our son’s new school.

Park Howell, '79 Bothell High School, Bothell, Wa

When we sat down to brainstorm, we began to reflect on our own high school days. And as we looked back, a natural artistic direction began to emerge. Old report cards, yearbooks and ASB cards were soon recruited to create a scholastic theme throughout the piece.

Actual high school photos of SVP partners (Yep, that’s me to the right) were included to add a personal touch of nostalgia, and the partners themselves wrote short articles detailing their involvement with Camelback students, faculty and facilities. These stories reveal how the experience of going back to high school was an extremely rewarding education for everyone.

The resulting piece is entitled Voices, a nod to the old-school yearbooks it draws from and the variety of perspectives it brings to the work of improving education. And yes, it still has the requisite financials and figures called for in every annual report. But what an inspiring story it surrounds them with.

Side note: Michele and I also had the honor to chaperone 50 CBHS students on a marketing field trip to Manhattan over Spring Break. It was one of the greatest extracurricular volunteer experiences we have ever had. You can read about it here.

Can testosterone and eco-consciousness coexist? My Prius test-drive.

I’m in the market for a new car, and I’ve been weighing all my options. I started with the convertible Challenger to unleash the muscle-car animal in me. I never had one of these gnarly rides as a young man, and I’ve always wanted one. Especially now that I’m fifty.

But like many things American these days, Dodge has under delivered. Dealers tell me they won’t be out until 2012. Maybe that’s a good thing, saving me from myself. Plus, imagine the flack I’d catch on my green marketing blog tooling around in this gas-guzzler, although I do only live one mile from my office, so I’ve got that going for me.

I think the Prius is too prissy for a macho man like me.

So Michele and I went to the Toyota dealer to test drive a red Prius, one of the hottest cars on the market. It drove great and had a lot of spunk. But the tires are too small and the interior was a smidge cramped. By the way, if you every use “smidge” to describe anything about a car, you probably shouldn’t buy it.  “Smidges” become large, long-term annoyances.

I told Michele it just wasn’t “Manly-man” enough for me. She said I sounded ridiculous.

So did our our 17.5-year-old son, Caed, but for a different reason. He was so crestfallen at the thought of me abandoning the “sick” Challenger for a puny Prius that he couldn’t look me in the eye for two days. I suppose it’s often difficult for eco-consciousness and testosterone to coexist.

Hmmm, what are my options? How about the all-electric Tesla Roadster 2.5? It’s perfect. My cool factor will go through the roof, I can blaze around town leaving Ferraries driven by broken Scottsdale commercial real estate brokers and platinum blond princesses standing still at the green light, all while I’m doing my part to save the planet. As I snapped out of my daydream, my 2004 Acura 3.2 TL responded to my corrective maneuver and swerved back onto the road. Reality reminded me that the $120,000 roadster wasn’t very sustainable for my bank account or my marriage.

“That’s it,” I decided.  “I’m going ‘All In’”! If the Challenger is too much muscle, and the Prius is too prissy, and the Tesla is too fanciful, then what about an all electric Ford Focus? I understand they’re coming to Phoenix this summer. I can put charging stations at our office and offer free parking to electric vehicles during the high traffic lunch and dinner crowds across the parking lot at the strip center.

The Ford Focus plays to my sometimes irresponsible early-adopter cravings. I’m intrigued by the hi-tech buzz around its interior electronics. It might be kind of like driving around my iPad. Unlike the Prius, it burns no fossil fuels. And, living in the center of the Valley of the Sun, I am a perfect candidate for an electric car to whiz around town. AND, it apparently comes in red.

So what do you think? Can the Ford Focus somehow fuse the fun of a convertible Challenger, with the smartness of the Prius, with the coolness of a Tesla Roadster? Probably not, but I might just try to plug into one all the same.