For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
Twitter
Facebook
LinkedIn
Pinterest
The only story your child needs to hear before every bike ride
Share this rhyme with every mother and father you know who is teaching their child how to ride a bike. It'll stick with them for the rest of their lives, and it won't hurt when they start driving, either.
What CMOs and CSOs can learn from my failed hack of the healthcare system
The podiatrist was astonished when I showed him the x-rays of my foot. Incredulous, actually. "A what? A vet took these films?" he asked. I corrected him. "An equine veterinarian. In our garage. At our lake cabin. And yes, I was standing at the time. Weight baring. Just as you had instructed." I was thorough. "This will never do," he retorted as his assistant appeared in the doorway with her arms crossed as if a boa constrictor had her in its embrace. "You see, ...
Teaching a fly fishing guide from Lee’s Ferry how to fish with social media
"Oh no," you're thinking. "Not another 'how to' social media training from a social media 'expert.'" You're right on both accounts. I'm no self-proclaimed social media guru, and this isn't your typical social media primer. This is about fishing for customers and trout, and it is in answer to a question from our fly fishing guide, Jared Nelson. "How do I get more business?" Just like my son and I are to fly fishing, Jared is a fingerling to marketing. He guided us over the ...
I used to think blogging was a popularity contest
(The following is a Q&A that HowToMakeMyBlog.com put me through a couple weeks back. It posted today.) Some blog topics are very popular and seem to be able to attract a wider audience. This is a superficial impression. These are two main reasons why you should not abandon the idea of dedicating your blog to a less popular topic: Cultivating your real interests through your blog makes you personal, genuine and worthy to be read Most popular can also mean hackneyed and overused. You may find ...
What my Russian barber can teach green marketers and chief sustainability officers
Nodari was finishing my haircut the other day at V's, when he said we was going to leave the back a little longer. "What? A little longer?" I asked. "You know, because of your friggin' huge cowlick," he blurted with a hint of Bulshevik impatience, His indignance at my lack of grasping the obvious made me chuckle. Then I thought about the perfectly quaffed hair-do he had just created. From the front and sides it makes me look more respectable. From the back, ...