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Archive for the ‘Happy H Wisdom’ Category

How an inner city school re-engaged our son creating a vastly more productive student

Would you move your underperforming student to what most parents consider an underperforming inner city high school to help him improve his grades?

That’s what Michele and I found ourselves doing right after the Holidays this year. And it has been an education for us ALL.

Not only did our son, Caed, earn a 3.0 grade average in the second semester of his junior year (I especially commend him for his guts in changing schools halfway through his high school career), but Michele and I learned what a difference a truly engaged, inventive and industrious principal can make on students that typically get the short end of the stick in our public educational system.

Dr. Chad Gestson, Principal, Camelback High School, Phoenix, AZ

In fact, Arizona State University just recognized Dr. Chad Gestson, a brilliant man whose wisdom is well beyond his 33 years on this planet, and Camelback High School with its award for student achievement. That’s rather miraculous considering the school was pegged one of the worst performing high schools in the Phoenix Union School District just two years ago.

Dr Gestson’s approach, although you are to call him “Chad,” is quite simple:

“Focus on what interests the individual student, and the grades will take care of themselves.”

Most local parents are just learning about the incredible educational renovation going on at CBHS. I can picture a national story about Chad’s proven philosophy and methods, which he has used to turn around two other poorly performing schools before CBHS.

The kind of educator America needs to learn about.

Now you might be wondering how Michele and I found the nerve to move our son to Camelback from his high performing Scottsdale high school; the alma mater of our two other kids who have since graduated from San Diego State University and Chapman University. We had an inside look at CBHS first through our work with the local nonprofit, Social Venture Partners Arizona.

SVPAZ is a group of successful professionals who invest their time, expertise and resources to help the local nonprofit community. It’s all about applying business skills to charitable concerns in order to make them more socially productive and financially independent.

In 2010, the SVPAZ partnership began focusing their investments to help support the educational renoovation Chad had already started at CBHS. With that first school year now behind them, they needed an annual report that celebrated the progress made, the lessons learned and the devoted volunteers who helped raise the bar for an urban high school on the rise.

Click on the image to explore the interactive online annual report

Our agency was able to create SVPAZ’s latest annual report, which focused on the work at SVPAZ, from the unusual position of our volunteerism with the group, as well as our journey as parents actually benefiting from SVPAZ’s involvement in our son’s new school.

Park Howell, '79 Bothell High School, Bothell, Wa

When we sat down to brainstorm, we began to reflect on our own high school days. And as we looked back, a natural artistic direction began to emerge. Old report cards, yearbooks and ASB cards were soon recruited to create a scholastic theme throughout the piece.

Actual high school photos of SVP partners (Yep, that’s me to the right) were included to add a personal touch of nostalgia, and the partners themselves wrote short articles detailing their involvement with Camelback students, faculty and facilities. These stories reveal how the experience of going back to high school was an extremely rewarding education for everyone.

The resulting piece is entitled Voices, a nod to the old-school yearbooks it draws from and the variety of perspectives it brings to the work of improving education. And yes, it still has the requisite financials and figures called for in every annual report. But what an inspiring story it surrounds them with.

Side note: Michele and I also had the honor to chaperone 50 CBHS students on a marketing field trip to Manhattan over Spring Break. It was one of the greatest extracurricular volunteer experiences we have ever had. You can read about it here.

Can testosterone and eco-consciousness coexist? My Prius test-drive.

I’m in the market for a new car, and I’ve been weighing all my options. I started with the convertible Challenger to unleash the muscle-car animal in me. I never had one of these gnarly rides as a young man, and I’ve always wanted one. Especially now that I’m fifty.

But like many things American these days, Dodge has under delivered. Dealers tell me they won’t be out until 2012. Maybe that’s a good thing, saving me from myself. Plus, imagine the flack I’d catch on my green marketing blog tooling around in this gas-guzzler, although I do only live one mile from my office, so I’ve got that going for me.

I think the Prius is too prissy for a macho man like me.

So Michele and I went to the Toyota dealer to test drive a red Prius, one of the hottest cars on the market. It drove great and had a lot of spunk. But the tires are too small and the interior was a smidge cramped. By the way, if you every use “smidge” to describe anything about a car, you probably shouldn’t buy it.  “Smidges” become large, long-term annoyances.

I told Michele it just wasn’t “Manly-man” enough for me. She said I sounded ridiculous.

So did our our 17.5-year-old son, Caed, but for a different reason. He was so crestfallen at the thought of me abandoning the “sick” Challenger for a puny Prius that he couldn’t look me in the eye for two days. I suppose it’s often difficult for eco-consciousness and testosterone to coexist.

Hmmm, what are my options? How about the all-electric Tesla Roadster 2.5? It’s perfect. My cool factor will go through the roof, I can blaze around town leaving Ferraries driven by broken Scottsdale commercial real estate brokers and platinum blond princesses standing still at the green light, all while I’m doing my part to save the planet. As I snapped out of my daydream, my 2004 Acura 3.2 TL responded to my corrective maneuver and swerved back onto the road. Reality reminded me that the $120,000 roadster wasn’t very sustainable for my bank account or my marriage.

“That’s it,” I decided.  “I’m going ‘All In’”! If the Challenger is too much muscle, and the Prius is too prissy, and the Tesla is too fanciful, then what about an all electric Ford Focus? I understand they’re coming to Phoenix this summer. I can put charging stations at our office and offer free parking to electric vehicles during the high traffic lunch and dinner crowds across the parking lot at the strip center.

The Ford Focus plays to my sometimes irresponsible early-adopter cravings. I’m intrigued by the hi-tech buzz around its interior electronics. It might be kind of like driving around my iPad. Unlike the Prius, it burns no fossil fuels. And, living in the center of the Valley of the Sun, I am a perfect candidate for an electric car to whiz around town. AND, it apparently comes in red.

So what do you think? Can the Ford Focus somehow fuse the fun of a convertible Challenger, with the smartness of the Prius, with the coolness of a Tesla Roadster? Probably not, but I might just try to plug into one all the same.

Columbia Sportswear just went all “Zappos” on me

I just finished reading Delivering Happiness, “Path to profits, passion and purpose,” about Zappos’ unique brand of customer service.

It made me wonder if Zappos chairman Tony Hsieh’s unwavering focus on customer service has raised the bar for the entire retail industry?

Then I got the chance to test it with Columbia Sportswear. How would Gert “Ma” Boyle stack up to Tony?

The test subject was a pair of Columbia Titanium boots that had completely delaminated on me during a November duck hunt in Washington State. I sent the boots with the following note to Gert.

December 6, 2010

Ms. Boyle:

I love your company and its equipment and clothing so much, that I thought you’d want to know about a terrible, terrible thing. Well, only terrible to me, I suppose.

It is this pair of your Titanium boots that have delaminated between the rubber uppers and the leather lowers. I purchased these wonderful boots six years ago while hunting pheasants around Moses Lake, Washington. I live in Phoenix, AZ, and have worn the boots for about 10 days of hunting over the past six years.

I pulled them out for a hunt a couple of weeks ago, and they had completely fallen apart. I presume I am beyond the warranty, but I thought you and your R&D department would like to know about this defect. You see these boots were stored in my garage in Phoenix, which gets pretty warm in the summer. So even though I didn’t “wear them out,” with my limited use, the heat apparently took its toll.

Gert, (May I call you that?), I know this brings as much pain to your heart as it does to my feet. So if you feel the need to replace my boots, I would be delighted. If not, I understand. I will just have to keep my next pair of Titaniums in an ice chest, I suppose.

Columbia Sportswear fan,

Park Howell

Within days a chipper customer service rep from Columbia called.  Even though I gave them an out in my note – AND they pointed out that I had actually owned the boots for eight years – they gladly replaced my boots.

In me, Columbia has a customer for life.

Thank you, Gert.

 

UPDATE: Within 10 minutes of my post, Zappos responds with this:

Tony 2, Gert 1.

HearHer.org reveals the hidden survivors of domestic violence and their true stories

The blog that reveals the trues stories of the beaten, abused, hushed and hidden survivors of domestic violence.

The blog that reveals the true stories of the beaten, abused, hushed and hidden survivors of domestic violence.

Today I’m not writing about green marketing, the environment or corporate sustainability campaigns. I want to share with you a new blog that paints sustainability in a completely different light:

Surviving hell, and living to tell about it.

The six authors at HearHer.org are all survivors of domestic violence. They volunteered as our inaugural writers, and they are truly pioneers.

These are women who have been beaten, abused, hushed and hidden the majority of their lives. Somehow they have mustered the courage to flee their abusers, often with children in tow, and they have found a home in Mesa, AZ, at SEEDs, a program of the National Advocacy and Training Network.

HearHer.org is the first-of-its-kind online podium where abused women can shed light on the raw and awful circumstances surrounding domestic violence and child abuse. Once you’ve read a couple of these unbelievable stories of horror at the hands of a spouse or partner, you can’t turn away. These women are real. What they need now more than ever is a friend and your support.

MonaLou Callery, the executive director and founder of NATN, came to us a few months back requesting ideas on ways to make the lives of these survivors more tangible and relevant to those of us who have never experienced the atrocity of domestic violence. Creating an online podium and establishing their own social media network seemed the natural solution.

You can share their journeys on Twitter, Facebook, Flickr, and YouTube

The project has been a godsend from day one. Everything fell together naturally and quickly. Unbelievably, the HearHer.org domain was available. If you’ve ever created a new campaign that is reliant on an obvious URL, you know how difficult it is to find one.

Luis Medina, our creative director, designed the logo and website, which received immediate and unanimous approval. Then we turned to Amanda Hawkins of Little Bird to build out the site as we created their social media channels.

Mentoring our Authors

One of the most interesting aspects of this project is in helping the HearHer.org authors become proficient as writers and creating a comfort level with using social media. Six remarkable communication professionals in Phoenix, each with their own unique expertise, volunteered to mentor our writers. Thank you to:

I would also like to give a big shout out to my friend, Stephanie Holland of Holland + Holland Advertising in Birmingham, Bama, for her early noodling of the concept with me. Stephanie authors the She-conomy blog, and is an expert at marketing to women.

If you are a victim of domestic violence or abuse, or you know someone who is, share HearHer.org, or call the national domestic violence hotline at 1-800-799-SAFE (7233).

If you have a question for one of the HearHer.org authors, feel free to ask in their comment section on the site.

The 103-year-old secrets to living a healthy, sustainable life

Today is the first filming day with our soon-to-be-104-year-old friend, Janet.

She is going to share the story of her life with us by answering YOUR questions.

Janet_MWS

Janet Brooks, 104 on Oct. 15, 2010. Photo by Parker Howell

This has been a fun and interesting project already, given the insights we’ve gleaned from your questions for Janet. Here is our starter list. If you have more interests that aren’t represented here, please ask your question in the comments below, or on my Facebook page.

Looking Back

  1. What’s your earliest memory?
  2. What are your top 5 favorite memories that do NOT include family or close friends?
  3. What is your most cherished memory?
  4. What was the best day of your life?
  5. What do you miss the most about the world as it was in your youth?
  6. What’s the first car you drove?
  7. What was your biggest joy in life and your biggest sorrow?
  8. Do you remember the influenza of 1918-1919, and how did it affect you and your family?
  9. What lessons from the Great Depression or the two World Wars would help us now?
  10. How did the onset of the Great Depression alter your dreams for your life?
  11. What have we lost from our history that we should remember?
  12. What’s the most important invention you’ve seen?
  13. What has been the invention that has most improved your life?
  14. What did you think of a woman’s right to vote?
  15. What do you think of all the changes that have happened in women’s clothing in the last 100 years?
  16. What was your favorite fashion period?”
  17. What were the forks in the road of your life, and why did you choose the directions you ultimately took?
  18. Who were the top 5 people you have admired during your long life and what characteristics did they possess?
  19. What random advice do you have for people in your favorite and least favorite 5-year age spans, and what were those ages?
  20. What decade would you like to relive?
  21. Looking back at your life, what do you wish you had known that you know now.
  22. When did you feel comfortable in your own skin?
  23. What’s your biggest regret that you had control of?
  24. What’s your proudest accomplishment?

Recreation & Health

  1. Besides swimming, what other activities do you do: read, garden, etc.?
  2. How did you live your life – hobbies, health, food, exercise, work, play?
  3. Do you drink, smoke or do other baaaaaad things?
  4. Has what makes you happy changed as you have grown older?
  5. What prescription medications do you take?
  6. What supplements do you take?
  7. What’s your secret for a healthy, long life?

Family & Relationships

  1. What about your family? Were you married, children, etc.?
  2. What is your relationship with the experience of loss, as I imagine you’ve experienced plenty of it?
  3. Do you still think about sex or falling in love?

Arts & Culture

  1. What are your thoughts about our current culture and please compare it to when you were younger?
  2. Do you got to the movies, and if so, what kind do you like?
  3. What’s your favorite movie?
  4. Are you a reader? What kinds of books do you like to read?
  5. Who is your favorite author and why?
  6. What kind of art do you like?
  7. What are your thoughts about womanhood and what our role is, especially since “equal rights” movement?
  8. Has society as a whole progressed or regressed?
  9. What are your impressions of how society has changed the rules in which we raise our children?

The Environment

  1. What are your thoughts about our current environmental situation? I often say that if we lived for 500 years, then I’m sure we’d be living our lives very differently.
  2. How does the BP oil spill compare to other environmental crises in America?
  3. Do you believe in global warming?
  4. Are we taking better or worse care of the environment now, than when you were a younger woman?

Current Affairs

  1. Did your life progress anything like you thought it would?
  2. Do you think you are a better person now or when you were younger?
  3. Who is the oldest person you know?  Are they as much fun as you are?
  4. What do you think of the conflicts, the accomplishments, the craziness of this world and has it really changed?
  5. Do you think the women’s movement has positively or negatively affected the family dynamic? How so?
  6. How do you compare the world as you knew it as a young adult with the world as you knew it as someone in middle age, and with things as they are now?
  7. What has it been like for you to live through the events that you have experienced, and then to see how a later generation and society perceives/describes/interprets them?  Does the reality align with the perception?  Do you think that the popular opinion about something have firsthand knowledge of is way off from the truth?
  8. What advice can you give to help us to stay as connected as it sounds like you are?
  9. Personally, I’d like to know if you are more worried or hopeful about our society’s future?
  10. Is there anyone you hope to meet in heaven (other than God, Jesus)?
  11. Anything you regret not doing? Anything you wish you had not done?
  12. What do you see us worrying about the most, when we really needn’t?
  13. Would love to know what brand of wine Janet drinks so that I can stock up!

Do you have another question for Janet?