Archive for 'Green Marketing'

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INFOGRAPHIC: Data tells, story sells

In his new book, Trying Not to Try: The Ancient Chinese Art and Modern Science of Spontaneity, Edward Slingerland writes: "Science traffics in facts, not values: it can tell us what is, but not what should be." For those who follow my storytelling blog, you know my mantra that data is the foundation of the story, but is NOT the story. What is the story is the event that happened or is coming that the data measures. However, most powerpoint presenters default ...

Didn’t the ancient Greeks warn us about posting selfies?

We tell each other stories for no other reason than to make sense out of the chaos of being alive. And we, of course, love to be at the center of the stories we tell. Just look at the social phenomena of the "selfie," those self-taken pics that populate Facebook and Instagram like Chickenpox on a toddler. I'm in the throes of finalizing my new book on brand storytelling called, Story Built: How to Craft Spellbinding Brand Stories to Create Epic Customer ...

How I got myself unceremoniously fired on Basecamp by my self-publisher

I need some help with self-publishing. And apparently at communicating. I was working with a local group to publish my new book, Story Built. But they terminated me. That's not the half of it. I was fired on Basecamp. Basecamp! Now I know what you're thinking: "Basecamp is for project management, not a platform for meaningful creative conversation about how to best publish the blood, sweat and tears one puts into writing a book. And especially not a place to fire someone." Right? You're also ...

What fictitious stories are your customers making up about your brand?

Our brains are suckers for story. They'll take the most benign stimuli (like most powerpoints, car dealership commercials, and mission statements) and attempt to knit narratives from them in an exhaustive effort to make sense of the world. Here's a brilliant example: watch this one-minute film, created in 1944, and scribble down what you see. Show it to others and see what stories they create. Of the 114 test subjects in the Heider/Simmel study who saw this rudimentary film of crude geometric ...

What marketers can learn from the freaks, cheats and familiars at Burning Man

Have you ever been to Burning Man: this 55,000+ burner event in Black Rock City, Nevada? If not, have you ever wanted to go? Or do you think like some folks do that it's just a self-indulgent orgy of hipsters parading around the Playa? I hear it's actually a model of sustainability in that every Burner must bring in all of their provisions, and take out all of their trash after the roughly week-long gathering. They literally build a city, and ...