For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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Matt Damon uses potty humor to push movement
There is nothing funny about 780 million people without clean drinking water. Or 2.5 billion people that lack access to a toilet or proper sanitation. So it may surprise you that Academy Award winner Matt Damon has taken a decidedly humorous approach to solving the problem. He announced that he will not go to the bathroom until the world water crisis is solved. Here's his faux news conference that launched his Strike With Me campaign. Damon's potty campaign is for his 20-year-old charity Water.org that helps bring ...
A double shot of brand storytelling at Creative Mornings in Scottsdale
I recently spoke at our local Creative Mornings, the monthly breakfast lecture series hosted in cities around the nation. The theme was "Reuse in Creativity." No, it wasn't a celebration of plagiarism. Rather, I presented a workshop on how to create more powerful stories for sustainability initiatives and green marketing, which are already replete with plagiarism (Leafs on logos, globes in hands, sprigs growing out of lumps of coal). I led with my "Got Green? and 10 Other Brand Curdling Clichés of Green ...
Focusing on one pain while ignoring another is not sustainability
Know the feeling?
Green is dead: How to stop selling sustainability like it’s a pair of sneakers
If you have the word green in your name, do whatever it takes to remove it. Unless you're Greenpeace, of course. They've got the cajones to back it up. Listen to internet radio with Your3BL on Blog Talk Radio Derrick Mains invited me on his his Triple Bottom Line radio show today, and we had a gas (Not the carbon kind) exploring ways to tell your organization's story around its sustainability. Green marketing and selling your sustainability initiatives like a glossy consumer ...
How plastic bags are holding me in contempt AND suffocating the planet
I'm living proof that sustainability – or being "green" – is first about convenience before saving the planet. I have put my cloth grocery bags aside so many times like so many good intentions. I'm embarrassed to admit that I often find myself at the checkout counter without my sustainable totes: laying limp once again in my trunk. Do I dash back out to the car to snag them? No. Too much effort. I do, however, wave a dismissive hand at ...