I don’t quite agree with your comment on the pie chart though; to say “only” 65% of Americans is still technically “most” so they are right in saying so. However I would be interested to see the source of their data. It still sounds quite positive for the environmental concerns though – what proportion of Americans would have been for increased production of oil & gas during the Regan or Bush era? 90% at a guess?

If you compare this slick campaign to some of the commentary out there it’s a good effort if albeit a bit of “greenwash”. Elsewhere individuals seem to be attempting to undermine good campaigns like the weekend’s Earth Hour for instance.

Check out this article about Earth Hour being quite possibly the biggest “tribal seduction” ever; the author states that the point of the essay is that if you could seduce as many people to your side as Earth Hour seems to be doing then you could market & sell so much more stuff. The irony is that in itself it’s a potentially very seductive piece but if you look at it the writer attempts to clear the reader’s mind, then fill the void with his own arguments and resources which are actually deeply flawed. He even backs himself up with the journalistic code of ethics and then, when found out, dismisses it in the comments section.

Whilst people are always free to air their opinions, this is basically a thinly-veiled attack on the environmental movement. What is the guy’s motive, is he trying to win the attention of “big oil” or their backing for some of his snake oil marketing schemes?

You’ll see that he’s also the co-author of book about persuasion. Nice.