I too must confess have been guilty of charge of the “know-it-all” marketing syndrome in the past. I believe the key is to keep listening to your customers and keep a sharp eye on any kind of feedback that might come through social media.

To answer the question posed in your title (“Are You a Green Marketing Weirdo Trying to Change the Behavior of Normal People?”), my opinion is that the green fad is slowly dying away and now only the companies that actually believe on their stuff – and focus on the benefits of the products they’re selling, not just on the green value – will be able to survive.

For those marketers who have moved all-in on Green/Sustainability, I think they need figure out a way to move away from those weirdo’s/kook’s and try to re-focus the benefit into something along the lines of environmental responsibility, rather than changing the weather, lowering sea-levels, lining pockets with carbon taxes, etc..

Intriguing article – I’m really interested to hear where it goes from here. What kinds of themes, stories, tales will appear I wonder? And the photo is fab