I get Seth Godin’s brief blog bits RSS’d to me every morning. They’re like the bite-sized Snickers Stan hides in his candy drawer at the office. They’re a great nibble here and there when you’re not up for the whole sugar coated carmel nugget of wisdom that Seth doles out regularly. Most of them I scan. Some of them I read. But this one caught my eye; “Lady Gaga and Me”
The reason why is that I think the social media phenomenon has us believing that if we don’t have zillions of Twitter followers, and massive comments on each of our posts, and videos going viral, that we’re losers.
I have also learned in my own social media journey that the niches rule the masses. Isn’t a 40-person wedding in a charming country chapel more profound to you than a 400-person extravaganza in St. Patrick’s Cathedral? Where would you feel more engaged (Pun intended)?
So as you’re looking to build your business in 2011, seek out customers, vendors and partners who want to do meaningful work that is bigger than all of you. You’ll find them in the niches you care about.
Great post Park. And in a bit of diametric irony, can someone tell me the logic behind, and ultimate benefit of, 5,000 friends on Facebook? Qualifier – I am talking about an individual profile, and not a business profile. I just don’t get the logic of an individual’s Facebook “community” that is that large.
Unless your Gandhi.