Comments on: Did Greenpeace’s Environmental Marketing on Mt. Rushmore Work, Or Did It Fall On Its Face?

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[...] Did Greenpeace’s Environmental Marketing on Mt. Rushmore Work, Or Did It Fall On Its Face? [...]

By: Park

Park — Mon, 13 Jul 2009 15:31:07 +0000

Amen Jeff. I can see you and I are of like minds. Carla seems to agree as well. It’s hard to trumpet the work of radicals, because most people just find it difficult to adopt their approach to the environment. Greenpeace had some huevos for pulling off the stunt. They just could’ve used more sensibility in the message. Have a great week.

By: Jeff Hurt

Jeff Hurt — Mon, 13 Jul 2009 13:58:33 +0000

Park:

Does this make Greenpeace look relevant, important, silly, etc.? Depends on what Greenpeace’s goal was? Usually, they are trying to bring awareness to an issue and many people do not embrace their stunts or marketing tactics. Had they added a little humor like you suggest, more people would have smiled and talked about the issue. Instead, once again, Greenpeace’s in your face (in Lincoln’s face?) stunt came across as crass and negative.

I’m an environmental advocate that believes in helping people move from awareness to action. It’s fundamentally about behavior change, which requires education and sitting down at the table for discussion. Behavior change does not occur with a protest or sign. It occurs when someone believes in their heart that he or she needs to change what they do. It occurs when we help people make small steps in the right direction instead of overwhelming them with fear and negative mud slinging.

By: Carla

Carla — Sun, 12 Jul 2009 01:36:25 +0000

@Park – I agree that is was a little short sighted. All this stunt did was piss off a lot of people. What’s the point in doing that?

By: Park

Park — Sat, 11 Jul 2009 18:31:33 +0000

You’re right, Bob, any discussion on global warming is typically pretty good. I just thought Greenpeace was a little short sighted and missed a great opportunity to resonate more with middle America. It’s not the extremists that are going to make the difference. It’s those common folk in the parking lot that can be a powerful voice for change. If they alienate them, they lose the largest eco-megaphone in America. Having said that, hat’s off toe Greenpeace for making a bold move and statement.

By: Bob

Bob — Sat, 11 Jul 2009 12:01:15 +0000

I think that anytime someone brings attention to the fact that legislation needs to change in order for us to see that we are poisoning the planet, it’s a good thing. It brought on a lot of headlines and got a lot of discussion started.

It was also good, because it got Pat O to come out and show his (her?) ignorance?

By: Park

Park — Fri, 10 Jul 2009 18:43:40 +0000

Love the propeller reference. I think they stubbed their toe, too. Thanks Pat.

By: Pat O

Pat O — Fri, 10 Jul 2009 18:26:57 +0000

It’s not just the banner that makes them look silly; their presumed beleif in 100% man-made global warming is the little propeller on top of their beanies in my opinion…