Hollywood’s most eco-centric celeb, Ed Begley Jr., graciously spent a few minutes with me following his keynote speech at Valley Forward’s Livability Summit in Phoenix, Az. One of the quotes from his talk that resonated the most with me was…
“The two biggest lies about our environment are: There is no problem with the environment, AND; The problems are so dire that we can’t do anything about them.”
If you’ve seen his TV show, “Living With Ed,” or read his new book, “Living Like Ed,” you’ll know he’s all about the easy and inexpensive things you can do to live more sustainably. I am surprised at how few people have seen his incredible documentary, “Who Killed the Electric Car.” Definitely Netflix-worthy.
My three take-aways for green marketers from Ed and our conversation:
- Emphasize the health issues: “It is your right to have healthy air and water.”
- Talk about the little things people can do: “All I hear about is solar panels and electric cars. Do the easy stuff like recycling and conservation first.”
- Living sustainably is not expensive: “Can you afford to ride your bike to work or use a CFL?”