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Why we believe in the powerful healing properties of creativity

I was so inspired by Jim Stengel’s new book, Grow – about the power of brand ideals – that it moved me to articulate our higher purpose at Park&Co.

We have always believed that the finest brands strive for something bigger than themselves to help people lead greater lives. These are the kinds of brands we aspire to create, starting with our own.

As we give a voice to survivors of domestic violence, help save our water supply, keep teddy bears out of landfills, create a new narrative for a 30-year-old community health center, share the environmental story of potentially one of the world’s largest copper mines, raise expectations for education, or help propel Conscious Capitalism forward, creativity embodies everything we do at Park&Co.

With it we can overcome any challenge, excite opportunity, embrace the community, invigorate growth and nudge the world in any direction we choose.

Our mission supports this brand ideal:

“Park&Co exists to ignite the growth of people, products, companies and causes that dare to make the world a better place.”

We realize our purpose by inspiring award-winning and proven communications strategy and creative expressed through the power of storytelling to generate real ROI² – Return on investment AND impact.

Park&Co’s seven tenets are the value pillars that support all of the above.

• Run a profitable, socially conscious company
• Create an environment where everyone can grow personally and professionally
• Help our clients communicate with uniqueness, clarity and conviction
• Develop business relationships with people whom we can value like a trusted friend
• Learn something new every day to further our growth and the growth of our clients
• Always do what we say we’ll do
• Have fun!