The one thing green marketers can learn from graffiti artist/activist, Banksy, and his stencils-of-woe
We know the art, but not the artist. “Banksy” is what they call this prolific and unseen graffiti artist/activist whose calling card is dark humor at the root of his visual/environmental storytelling.
Green marketers, take note: selling sustainability isn’t about penning the perfect ad, creating a mountainous card deck of powerpoint facts and figures, or blathering on in green marketing blogs (Ok, so I might be guilty of that one on occasion). It’s about disrupting people at just the right time and place to…
…elicit a pause, solicit a thought, and be complicit in a behavior change.
This just it and I had to include it to the urban pranksterism that is Banksy.
Do you have a favorite artwork by Banksy that you’d like to share?