GE’s “Scarecrow” Spot Shows they Have a Brain as Super Bowl’s Only Green Advertiser
General Electric stepped up as the only green advertiser for the ’09 Super Bowl. GE had two spots. The one I particularly liked featured their version of the Scarecrow from the Wizard of Oz singing, “If I Only Had a Brain,” while dancing atop power lines that makeup their “Smart Grid.”
Nice website goes with the campaign.
Well done, GE.
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For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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February 2, 2009 at 7:11 am
I’m not sure it was all that “smart” to show the scarecrow playing on a power structure. Also, let’s face it: GE is only green because they are making a lot of money selling expensive technology that all consumers will pay for and which, in the end won’t preclude the construction of any fossil fuel plants.
February 2, 2009 at 7:26 am
I trust most viewers won’t take the scarecrow literally and go dancing on power lines. If they do, they’d be a contender for the Darwin award.
February 3, 2009 at 4:47 pm
didn’t get why Oz or why “if i only had a brain” – self-depricating?