General Electric stepped up as the only green advertiser for the ’09 Super Bowl. GE had two spots. The one I particularly liked featured their version of the Scarecrow from the Wizard of Oz singing, “If I Only Had a Brain,” while dancing atop power lines that makeup their “Smart Grid.”
Nice website goes with the campaign.
Well done, GE.
Tags: GE, Promoting Green, Scarecrow spot, Smart Grid, smart grid technology
Posted in: Green Marketing, Sustainable Marketing
I’m not sure it was all that “smart” to show the scarecrow playing on a power structure. Also, let’s face it: GE is only green because they are making a lot of money selling expensive technology that all consumers will pay for and which, in the end won’t preclude the construction of any fossil fuel plants.
I trust most viewers won’t take the scarecrow literally and go dancing on power lines. If they do, they’d be a contender for the Darwin award.
didn’t get why Oz or why “if i only had a brain” – self-depricating?