Comments on: Hey Green Marketers, Stop Selling To The Reptile. http://parkhowell.com/green-advertising-and-marketing/hey-green-marketers-stop-selling-to-the-reptile A Brighter Shade of Green Marketing Fri, 19 Mar 2010 18:52:22 -0600 http://wordpress.org/?v=2.8.4 hourly 1 By: Park http://parkhowell.com/green-advertising-and-marketing/hey-green-marketers-stop-selling-to-the-reptile/comment-page-1#comment-1150 Park Mon, 27 Jul 2009 13:33:10 +0000 http://parkhowell.com/?p=3634#comment-1150 Martin, you might also be interested in our water conservation website at: http://wateruseitwisely.com/ Martin, you might also be interested in our water conservation website at: http://wateruseitwisely.com/

]]> By: Park http://parkhowell.com/green-advertising-and-marketing/hey-green-marketers-stop-selling-to-the-reptile/comment-page-1#comment-1149 Park Mon, 27 Jul 2009 13:30:42 +0000 http://parkhowell.com/?p=3634#comment-1149 We have done a lot of work in branding reclaimed and recycled water. Check out this case study on Global Water Resources: http://tinyurl.com/mqezgs Thanks for your comment. We have done a lot of work in branding reclaimed and recycled water. Check out this case study on Global Water Resources: http://tinyurl.com/mqezgs

Thanks for your comment.

]]> By: Martin, Water Recycling Thailand http://parkhowell.com/green-advertising-and-marketing/hey-green-marketers-stop-selling-to-the-reptile/comment-page-1#comment-1046 Martin, Water Recycling Thailand Fri, 24 Jul 2009 02:29:25 +0000 http://parkhowell.com/?p=3634#comment-1046 A long time ago, when I was young, I read an autobiography "Reflections by a Member of the Species" of a brilliant guy, Hoimar von Dithfurth, which he wrote already in 1989. There he explains how Hitler and the Nazies used this Reptilian Brain to their advantage. As you say, "it's all about fear". And it is still fear and the very basic emotions controlling most people today. Your advice, not to compete with the other fears, but to address the third part of the brain, the neocortex, is exactly the right thing to do. We are trying to promote water recycling and waste water treatment in a developing country, Thailand, and every day we have to face people who seem to be totally controlled by their reptilian brain. We will review our marketing now to see if we cannot apply better the points you make about "help the consumer feel more in control" and "replace vagueries with specifics". Thanks. A long time ago, when I was young, I read an autobiography “Reflections by a Member of the Species” of a brilliant guy, Hoimar von Dithfurth, which he wrote already in 1989. There he explains how Hitler and the Nazies used this Reptilian Brain to their advantage.

As you say, “it’s all about fear”.

And it is still fear and the very basic emotions controlling most people today. Your advice, not to compete with the other fears, but to address the third part of the brain, the neocortex, is exactly the right thing to do.

We are trying to promote water recycling and waste water treatment in a developing country, Thailand, and every day we have to face people who seem to be totally controlled by their reptilian brain. We will review our marketing now to see if we cannot apply better the points you make about “help the consumer feel more in control” and “replace vagueries with specifics”. Thanks.

]]> By: GenGreen Life » How to Make Your Green Brand And Environmental Mission Relevant, Important And Sustainable http://parkhowell.com/green-advertising-and-marketing/hey-green-marketers-stop-selling-to-the-reptile/comment-page-1#comment-755 GenGreen Life » How to Make Your Green Brand And Environmental Mission Relevant, Important And Sustainable Wed, 08 Jul 2009 21:51:18 +0000 http://parkhowell.com/?p=3634#comment-755 [...] post is a follow-up to my story on Monday about not selling sustainability to a reptile. Imagine if Global based their effort on a [...] [...] post is a follow-up to my story on Monday about not selling sustainability to a reptile. Imagine if Global based their effort on a [...]

]]> By: The Ashes » Blog Archive » 9 Steps to Making Your Green Brand Sustainable and Relevant http://parkhowell.com/green-advertising-and-marketing/hey-green-marketers-stop-selling-to-the-reptile/comment-page-1#comment-539 The Ashes » Blog Archive » 9 Steps to Making Your Green Brand Sustainable and Relevant Sun, 10 May 2009 14:58:49 +0000 http://parkhowell.com/?p=3634#comment-539 [...] post is a follow-up to my story on Monday about not selling sustainability to a reptile. Imagine if Global based their effort on [...] [...] post is a follow-up to my story on Monday about not selling sustainability to a reptile. Imagine if Global based their effort on [...]

]]> By: 9 Steps to Making Your Green Brand Sustainable and Relevant http://parkhowell.com/green-advertising-and-marketing/hey-green-marketers-stop-selling-to-the-reptile/comment-page-1#comment-528 9 Steps to Making Your Green Brand Sustainable and Relevant Fri, 08 May 2009 17:14:33 +0000 http://parkhowell.com/?p=3634#comment-528 [...] post is a follow-up to my story on Monday about not selling sustainability to a reptile. Imagine if Global based their effort on [...] [...] post is a follow-up to my story on Monday about not selling sustainability to a reptile. Imagine if Global based their effort on [...]

]]> By: Is Your Green Brand and Enviornmental Marketing Relevant, Important and Sustainble? | ParkHowell.com http://parkhowell.com/green-advertising-and-marketing/hey-green-marketers-stop-selling-to-the-reptile/comment-page-1#comment-476 Is Your Green Brand and Enviornmental Marketing Relevant, Important and Sustainble? | ParkHowell.com Wed, 29 Apr 2009 16:07:36 +0000 http://parkhowell.com/?p=3634#comment-476 [...] post is a follow-up to my story on Monday about not selling sustainability to a reptile. Imagine if Global based their effort on [...] [...] post is a follow-up to my story on Monday about not selling sustainability to a reptile. Imagine if Global based their effort on [...]

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