Comments on: Can an Arizona Cab Company Really be Carbon Negative? http://parkhowell.com/green-advertising-and-marketing/how-can-a-cab-company-be-carbon-negative Green marketing, sustainability, and how to tell better brand stories Thu, 02 Feb 2012 21:24:14 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Pat http://parkhowell.com/green-advertising-and-marketing/how-can-a-cab-company-be-carbon-negative/comment-page-1#comment-1421 Pat Fri, 25 Sep 2009 15:30:54 +0000 http://parkhowell.com/?p=7141#comment-1421 You called me out. From a marketing standpoint, this is brilliant. Consumers like me, however, see that it's BS and would avoid going out of our way to use the product. Month's ago this would have been a global warming issue, but today it's "sustainability" - wonder what the next packaging will be. Carbon credit trading started as "the" solution to halt human induced global warming, but that ain't working so well lately, so it's being morphed into a sustainability thing. They're wandering, look for a place where they can root (i.e. make more money). You called me out.

From a marketing standpoint, this is brilliant.

Consumers like me, however, see that it’s BS and would avoid going out of our way to use the product.

Month’s ago this would have been a global warming issue, but today it’s “sustainability” – wonder what the next packaging will be.

Carbon credit trading started as “the” solution to halt human induced global warming, but that ain’t working so well lately, so it’s being morphed into a sustainability thing.

They’re wandering, look for a place where they can root (i.e. make more money).

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