How physicians can use storytelling to ignite growth and create more sustainable practices
I had the honor to be included in a series of marketing interviews hosted by Matthew Scott with Feed The Agency, a marketing firm in Solano Beach, CA, that specializes in health care marketing.
By watching this interview physicians will:
- Discover the impact of compelling brand storytelling on your practice
- Learn how doing good in the world is your best marketing
- Explore 3 case studies that any physician serving women can learn to build a community around a shared experience
- Learn what you can do to reignite the growth of your practice by reviewing the rebranding of a struggling community clinic into a leader in sustainable health care
- Weigh Park’s advice on how reluctant physicians can implement compliant social media practices
I’ve added the above links to give you a deeper dive into the subjects that I cover in the interview. Let me know what I missed, or what is working for you.
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For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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May 28, 2012 at 12:21 pm
Park, what a pleasure to interview you. I’m a fan of your work.
May 29, 2012 at 8:20 am
Thank you for your kind note, Matthew. I am honored to be part of this important project you and your team are creating.