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How to Save the World with Beer, Music and Other Great Media

cool-people-careHave you seen the work CoolPeopleCare.org have been doing on communicating simple things you can do in five minutes to make the planet healthier? I give them an A- for terrific green marketing & messaging (They’d have an A+ if they’d update their blog more often)

Friends and co-founders, Sam Davidson and Stephen Moseley, created the site to educate on and demonstrate the myriad of little, easy things we can all do to make a big overall difference. And they’ve orchestrated an equally impressive set of green communication tactics to engage the masses.

Here are just seven that caught my eye:

  1. Daily email tips on what you can do in five minutes
  2. Robust website that offers events and activities specific to your city (9th Annual Strong Beer Festival in Phoenix) with an area to post your own events
  3. new-day-revolutionA new book, “New Day Revolution, How to Save the World in 24 Hours” with more than 100 quick read tips
  4. Links to other great green messaging causes like “A Pledge for a Song,” where you can download a free tune from Missy Higgins when you pledge to reduce your carbon usage by just two percent. See below for the 10 easy ways to do just that.
  5. A library of searchable articles
  6. Facebook and other social media venues
  7. And of course, YouTube

Sam and Stephen have done an excellent job of making their easy environmental tips as accessible to the public as possible. I leaned about them in a Homestyles magazine (my wife’s an interior designer), so their P.R. machine isn’t bad either. I hope they’re on the front end of a trend to make green marketing and messaging, and the environmental lifestyle tips at its core, as easy, accessible and digestible as possible for the mainstream.

Hey, they got my attention with beer and music.

Ten Quick and Easy Ways to decrease your Carbon Output this year:

  1. Drive smarter – keep your tires properly inflated, go the speed limit, drive less and walk more!
  2. Buy local and organic – the average American meal travels 1,500 miles from the farm to the plate. Be more conscious of where your food comes from and you can pollute less at dinner time.
  3. Call your electric company and switch over to green power! Most utility companies offer renewable energy options for just a few dollars more a month.
  4. Replace incandescent light bulbs w/compact fluorescent bulbs. Compact fluorescents produce the same amount of light as normal bulbs, but use about a quarter of the electricity and last ten times as long!
  5. Save energy at home! Caulk and weather strip doorways and windows. Keep your thermostat a few degrees higher in the Summer, and a few degrees lower in the Winter. It makes a big difference!
  6. Get shower smart. Install low-flow showerheads and faucets and turn your hot water heater down to 120 degrees F to see hot water costs go down by as much as 50%!
  7. Replace electronics and appliances with energy efficient models. Look for the Energy Star label when purchasing.
  8. Plant a tree! Planting shade tress around your house will absorb CO2 and slash your Summer air-conditioning bills.
  9. Reduce, Reuse, Recycle! Recycling paper, glass and metal saves 70-90% of the energy used to produce new materials while keeping more waste out of landfills. Buy purchasing used clothes and furniture you save the environment from the effects of all of the energy that would have been used to create those same products if they were brand new!
  10. Mount a local campaign against global warming and participate at the national, state and local level. Click here for details.

Do you have a tip to add to the list? If so, comment below and feel free to Tweet away!

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5 Comments On This Topic
  1. Jency posted
    February 21, 2009 at 6:41 am

    These are real good effort againt global warming. Reduced use of Platic bags and growing more tress will also be a good and simple practice to reduce global warming

  2. Sam Davidson posted
    February 21, 2009 at 11:16 am

    Thanks for the mention! We really appreciate you telling your world about us. Stay cool! Email me if you want a free copy of our book to review.

  3. Posts about Install Electric Water Heater as of February 28, 2009 | Licata Electric posted
    February 28, 2009 at 10:57 am

    [...] water consumption, we’re squandering one of our most precious resources. photo by burning image How to Save the World with Beer, Music and Other Great Media – parkhowell.com 02/21/2009 Have you seen the work CoolPeopleCare.org have been doing on [...]

  4. Noah D posted
    May 18, 2009 at 7:24 pm

    Hey Park!

    Awesome, I can’t stand getting the phonebooks each year..such a waste. I am emailing everyone the link to that to get rid of the books.

    A good thing too is using one or two (or cloth) paper towels after washing your hands instead of three or more…. “why use three if two is all you need?”

  5. Park posted
    May 18, 2009 at 8:24 pm

    Thanks for your note, Noah. I appreciate you taking the time to comment. Toss the books!


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