Comments on: If You Don’t Think the World Is Getting More Cynical About Sustainability, Checkout The Goode Family on ABC http://parkhowell.com/green-advertising-and-marketing/if-you-dont-think-the-world-is-getting-more-cynical-about-sustainability-checkout-the-goode-family-on-abc Green marketing, sustainability, and how to tell better brand stories Thu, 02 Feb 2012 21:24:14 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Park http://parkhowell.com/green-advertising-and-marketing/if-you-dont-think-the-world-is-getting-more-cynical-about-sustainability-checkout-the-goode-family-on-abc/comment-page-1#comment-673 Park Fri, 12 Jun 2009 12:04:35 +0000 http://parkhowell.com/?p=4755#comment-673 Jim, I tend to agree with your thoughts. We all know thinking and acting sustainably is incredibly important. It's the fringe element that gives all things a bad rep. I believe that poking some fun at the whole environmental mantra is actually good for the cause. Thanks for commenting. Jim, I tend to agree with your thoughts. We all know thinking and acting sustainably is incredibly important. It’s the fringe element that gives all things a bad rep. I believe that poking some fun at the whole environmental mantra is actually good for the cause. Thanks for commenting.

]]> By: Jim http://parkhowell.com/green-advertising-and-marketing/if-you-dont-think-the-world-is-getting-more-cynical-about-sustainability-checkout-the-goode-family-on-abc/comment-page-1#comment-672 Jim Fri, 12 Jun 2009 00:48:27 +0000 http://parkhowell.com/?p=4755#comment-672 If it makes the more vocal greenies tone down their rhetoric, it'll be doing everybody a favor. Mr & Mrs Middle America don't like being preached at...but I fully believe they'll listen to an argument that is well presented. But we have to overcome the damage done by the liars (and lawyers) in Greenpeace and the Sierra Club. - Jim If it makes the more vocal greenies tone down their rhetoric, it’ll be doing everybody a favor. Mr & Mrs Middle America don’t like being preached at…but I fully believe they’ll listen to an argument that is well presented.

But we have to overcome the damage done by the liars (and lawyers) in Greenpeace and the Sierra Club.

- Jim

]]> By: Park http://parkhowell.com/green-advertising-and-marketing/if-you-dont-think-the-world-is-getting-more-cynical-about-sustainability-checkout-the-goode-family-on-abc/comment-page-1#comment-670 Park Wed, 10 Jun 2009 15:27:53 +0000 http://parkhowell.com/?p=4755#comment-670 Good morning, Peter. I've got it Tivo'd for Friday, and I have a hunch it's going to be good given its timeliness. A great example of the kind of greenwashing practitioners that might get bit by this kind of satirical bug is Regions Banks' new GreenLife Checking & Savings account. They've taken basic operational stuff with ebanking and recycled checks and now call them "Green Banking." http://tinyurl.com/l5nynp Good morning, Peter. I’ve got it Tivo’d for Friday, and I have a hunch it’s going to be good given its timeliness. A great example of the kind of greenwashing practitioners that might get bit by this kind of satirical bug is Regions Banks’ new GreenLife Checking & Savings account. They’ve taken basic operational stuff with ebanking and recycled checks and now call them “Green Banking.” http://tinyurl.com/l5nynp

]]> By: Peter Korchnak http://parkhowell.com/green-advertising-and-marketing/if-you-dont-think-the-world-is-getting-more-cynical-about-sustainability-checkout-the-goode-family-on-abc/comment-page-1#comment-669 Peter Korchnak Wed, 10 Jun 2009 14:59:49 +0000 http://parkhowell.com/?p=4755#comment-669 Thanks for the pointer. I just watched the first three episodes on Hulu. Hilarious! Poking fun at taking sustainability too seriously - perfect. Thanks for the pointer. I just watched the first three episodes on Hulu. Hilarious! Poking fun at taking sustainability too seriously – perfect.

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