Hey sustainability officers and green marketers: Fight for clarity in your communications. “Engineer speak” is beautifully demonstrated in this hilarious golf training video by JC Anderson. Give it a swing.
Jargon is the Air Pollution of Green Marketing
February 3rd, 2010
Letting engineers anywhere near a client without a sales or marketing person within arm’s reach has been frowned upon long before Green Marketing became vogue; but it’s always good to be reminded with clips/stories like this.
(as an aside, I think the exact same thoughts when I golf … which explains my golf game)