Comments on: “Just Do It”… Create a Tagline for Your Sustainable Cause in 5 Easy Steps http://parkhowell.com/green-advertising-and-marketing/just-do-it-create-a-tagline-for-your-sustainable-cause-in-5-easy-steps Green marketing, sustainability, and how to tell better brand stories Sun, 13 May 2012 18:16:05 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Tagline is as tagline does: A classification — Sustainable Marketing Blog http://parkhowell.com/green-advertising-and-marketing/just-do-it-create-a-tagline-for-your-sustainable-cause-in-5-easy-steps/comment-page-1#comment-3549 Tagline is as tagline does: A classification — Sustainable Marketing Blog Tue, 26 Oct 2010 12:39:03 +0000 http://parkhowell.com/?p=6911#comment-3549 [...] learn about how to create a great tagline, read, for example Park Howell’s guide to creating taglines or his case study of one tagline development process. Here I’ll focus on the classification [...] [...] learn about how to create a great tagline, read, for example Park Howell’s guide to creating taglines or his case study of one tagline development process. Here I’ll focus on the classification [...]

]]> By: CMOs, spend less time and money creating sustainable taglines | ParkHowell.com http://parkhowell.com/green-advertising-and-marketing/just-do-it-create-a-tagline-for-your-sustainable-cause-in-5-easy-steps/comment-page-1#comment-1542 CMOs, spend less time and money creating sustainable taglines | ParkHowell.com Thu, 29 Oct 2009 17:16:32 +0000 http://parkhowell.com/?p=6911#comment-1542 [...] while you wait” was my theme for a post a couple weeks back. Although I don’t condone the practice of rapid tagline iteration, [...] [...] while you wait” was my theme for a post a couple weeks back. Although I don’t condone the practice of rapid tagline iteration, [...]

]]> By: Park http://parkhowell.com/green-advertising-and-marketing/just-do-it-create-a-tagline-for-your-sustainable-cause-in-5-easy-steps/comment-page-1#comment-1388 Park Tue, 15 Sep 2009 04:42:50 +0000 http://parkhowell.com/?p=6911#comment-1388 Thank you, Maria, for taking the time to comment. I was hesitant to take this project, because hurried creative brainstormings like these aren't particularly productive. But this is an important green organization in Arizona, and they really need the help. Plus, it gave me an opportunity to collect my thoughts to make the program as efficient and effective as possible. I'll report back and let you know how we did. Cheers! Thank you, Maria, for taking the time to comment. I was hesitant to take this project, because hurried creative brainstormings like these aren’t particularly productive. But this is an important green organization in Arizona, and they really need the help. Plus, it gave me an opportunity to collect my thoughts to make the program as efficient and effective as possible. I’ll report back and let you know how we did. Cheers!

]]> By: Maria Reyes-McDavis http://parkhowell.com/green-advertising-and-marketing/just-do-it-create-a-tagline-for-your-sustainable-cause-in-5-easy-steps/comment-page-1#comment-1386 Maria Reyes-McDavis Tue, 15 Sep 2009 02:54:35 +0000 http://parkhowell.com/?p=6911#comment-1386 These are great tips, especially the last 3: # Is it action-oriented? # Is it aspirational? # Is it emotional? Action oriented and connected to the human aspect of who you're trying to reach by being aspirational and emotional are so very important. Often missed by causes. Great stuff :-) These are great tips, especially the last 3:

# Is it action-oriented?
# Is it aspirational?
# Is it emotional?

Action oriented and connected to the human aspect of who you’re trying to reach by being aspirational and emotional are so very important. Often missed by causes. Great stuff :-)

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