“Melting Men” Word of Mouth Marketing Art Exhibit Draws Attention to Climate Change
Is it an artful statement or a brilliant word of mouth marketing stunt?
Temperatures in Berlin today were around 73 degrees Fahrenheit (23 Celsius), as 1,000 human ice sculptures melted away on the steps of the central Gendarmenmarkt square. The World Wildlife Fund commissioned the “Melting Men” installation to draw attention to global warming and the melting ice caps in Greenland and Antartica.
Created by Braziilian artist Nele Azevedo, who originally conjured up the active exhibit as a critical view of official historical monuments, the “Melting Men” attraction has been adopted by environmentalists and staged around the world as climate change art.
You can see a short YouTube video here. Reuters disabled the embed.
Personally, I think it’s great green word of mouth marketing; an experiential exhibit on sustainability that allows everyone to participate.
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For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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September 6, 2009 at 8:11 am
It’s a cool exhibit, literally, though I don’t think it lasts long enough to give much impact
September 6, 2009 at 12:07 pm
Maybe so, but at least it has people talking: like you and I.
September 8, 2009 at 7:21 am
Maybe they could perform an encore and place a cup of hot chocolate on a Bismark, ND park bench next January and watch it freeze.