Since 1995 when we opened Park&Co, we have used thousands of music tracks in our edit bays for TV spots, long-form videos, streaming media and radio commercials. We have hundreds of compact disks in our music library.
Killer Tracks, one of the several commercial music collections we lease, just announced that it will stop physical CD production and become a digital-only music provider on January 1, 2010.
Kudos to Killer Tracks!
Do you know what it takes to create a CD? Here’s the environmental recipe for a pound of plastic, which is enough for just 30 CDs:
- Approximately 300 cubic feet of natural gas
- Two cups of crude oil
- 24 gallons of water
Now add the energy it takes to press these raw materials in CDs. Killer Tracks reports that each year it produces and ships approximately 120,000 new CDs, which equals an annual eco-footrpint of 1,200,000 cubic feet of natural gas, gallons of crude oil and 96,000 gallons of water. And that doesn’t even include the plastic jewel cases, printed inserts, boxes and shipping.
On one more sour note: It’s estimated that it will take over 1 millions years for a CD to completely decompose in a landfill. By then the music is sooooo dated.
Luckily, we’ll be able to return our CDs to Killer Tracks for proper disposal or reuse. According to CD Recycling Center of America, 30 billion CDs and DVDs are created every year; many of them only to end up in a landfill. GreenDisk is another way to recycle your digital media. They provide secured, audited disposal of intellectual property stored on electronic media and other technotrash. The resulting materials are then used to manufacture the GreenDisk branded line of office supplies.
Despite the eco-savings, operationally it’s great for agencies like ours. We will not longer have to house the CDs, and the online database is a much easier way to find the catchy track you’re looking for as a producer. Now let’s hope more commercial music providers join the band.
Tags: CD recycling, DVD recycling, Green Marketing, Killer Tracks, sustainability, technotrash
Posted in: Consuming Green Stuff, Corporate Enviro Causes, Sustainable Marketing
good topic. thanks for sharing knowledge
Inspiring story. Not often do I read the entire post. Thank you for posting this and making it live!