It’s no secret that most everything Obama’s campaign has done online has been exceptional. Scott Goodson‘s post on the Marketing Strategy and Innovation blog does a great job of spelling out the high points of the strategy.
- Leveraging the Power of Inspiration
- Bottom-up Brand Management
- Continuous Activation Through “SMART” Objectives
- Social Networking Infused with Healthy Competition
- Pop-up Stores to Galvanize Online/Offline Activity
I just want to take a moment to celebrate all we – as messengers of green, environmental, sustainable, or whatever you want to call our Earth-friendly marketing pursuits – have learned from Obama’s social media outreach by featuring one of his videos. I like it because it’s beautiful storytelling that is welcoming, engaging and inclusive. Above all, it feels honest to me.
All of our green environmental outreach efforts for recylcing, conservation, sustainability, etc., should be as open and honest. That’s how you invite the rest of the world to join your cause.
Tags: Barack Obama, environmental marketing, green, green marageting, marketing strategy & innovation blog, scott goodson, social media
Posted in: Green Social Media, Sustainable Marketing
