The BBC asked its correspondent Justin Rowlatt, “Ethical Man,” to make his family as carbon neutral as possible for one year. In the process, the now green Rowlatts offset nearly 20 percent of their carbon producing ways.
The idea of the project was to see what we can all do as individuals to curb greenhouse gas emissions and curb global warming. Rowlatt and his wife say that it was an astonishingly small amount of carbon, about two tons, for the sacrifices made. “Ethical men and women acting alone will not be enough to stop climate change.”
The BBC has given Ethical Man an even greater challenge: To travel across America and save the entire world from global warming.
“I’m going on a 6,500 mile trip around the nation that brought the world the motor car, the aeroplane, the suburb, the drive-thru hamburger joint and the hot tub, in search of solutions to the biggest problem on earth.
Each American is responsible for 20 tons of carbon dioxide emissions, more than twice that of the average European. But America is also the most innovative and powerful nation on earth and, what’s more, has a president who says he is serious about tackling global warming.
The idea is simple. If we can solve global warming here, we can solve it anywhere.”
- The BBC’s Ethical Man
Here’s Where You Come In
Hey Ethical Man, if you’re coming to Phoenix, AZ we’d love to talk about our work in sustainability and water conservation. Plus, we’d love to introduce you to a couple of our friends, including Russ, the hydroponic gardener and Donal, the green mobile messaging inventor.
Ethical Man is looking for people across America to talk about solutions to global warming. If you have an idea or want to refer Ethical Man to someone you know who is making a difference, contact him on Facebook and Twitter. He’s starting his adventure in Muskegon, Michigan, of all places, and will be circling the nation looking for anybody who is or has ideas on how to reduce greenhouse gasses and curb global warming.
Tags: BBC Ethical Man, carbon footprint, environmental marketing, global warming, green, Green House Gases, Green Marketing, Living Green, Sustainabiliy
Posted in: Consuming Green Stuff, Corporate Enviro Causes, Sustainable Marketing
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