…And now, the rest of the story.
Yesterday, I wrote about my adventure last year trekking through social media. What I’ve arrived at today is that sustainability officers and green marketers need to concentrate on telling compelling and authentic stories first, then create a social media strategy to share their sustainable stories with the world.
Case in point: Scott Harrison of Charity Water.
He not only works the camera well, Scott’s entire organization and on-line presence is all about helping you share their story and getting involved. I can’t think of another socially charged organization that does a better job of giving their ideas handles. And it all begins with telling a great story first.
The 2009 results are nothing short of a storybook ending.
- 40% company growth
- 8.5 million dollars raised
- New projects in Cambodia and Sierra Leone
- 1,145 new freshwater projects added including 200 schools and 26 health clinics
I’ll leave you with a Charity Water PSA staring Jennifer Connelly.
Tags: Charity: water, Green Marketing, social media strategy, storytelling, sustainabiliyt
Posted in: Corporate Enviro Causes, Green Social Media, Sustainable Marketing
Park,
Great post. I love what charity: water is doing in communications online and off. I posted about them recently after I saw a speech from Scott Harrison that was very inspiring. All communicators could learn a lot from them.
Scott has done a remarkable job with the place. Ai think his “Birthday Video” is one of the best bits of storytelling I’ve seen in the green/cause marketing business. I’ll have to see if he’s coming to phoenix anytime soon. I’d like to see him in person.
Who else out there have you seen that you think is doing a good job telling their story?
Thanks Nathan.
[...] This post was mentioned on Twitter by Park Howell and Park Howell, Nathan Schock. Nathan Schock said: RT @ParkHowell: Does your social media strategy lead with technology, or telling better tales? http://bit.ly/b61K9Z #greenmarketing [...]