Comments on: The Cold Shoulder of Social Media with Green Marketing http://parkhowell.com/green-advertising-and-marketing/the-cold-shoulder-of-social-media Green marketing, sustainability, and how to tell better brand stories Thu, 02 Feb 2012 21:24:14 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Green marketing - more engagement and behavior change through storytelling | ParkHowell.com http://parkhowell.com/green-advertising-and-marketing/the-cold-shoulder-of-social-media/comment-page-1#comment-1846 Green marketing - more engagement and behavior change through storytelling | ParkHowell.com Wed, 27 Jan 2010 05:17:04 +0000 http://parkhowell.com/?p=8923#comment-1846 [...] I wrote about my adventure last year trekking through social media. What I’ve arrived at today is that sustainability [...] [...] I wrote about my adventure last year trekking through social media. What I’ve arrived at today is that sustainability [...]

]]> By: Park http://parkhowell.com/green-advertising-and-marketing/the-cold-shoulder-of-social-media/comment-page-1#comment-1845 Park Wed, 27 Jan 2010 03:00:57 +0000 http://parkhowell.com/?p=8923#comment-1845 Good evening, Derek. Thanks for your note, and I'm glad you liked the story. It's sometimes rough going in this SM world. And I suppose the only real way to figure it out is to keep up the journey. I appreciate that your recognize the stones in the road. Keep me apprised of how it's working for you. I'm always looking for more insights on how to make it work. Enjoy your week. Good evening, Derek. Thanks for your note, and I’m glad you liked the story. It’s sometimes rough going in this SM world. And I suppose the only real way to figure it out is to keep up the journey. I appreciate that your recognize the stones in the road. Keep me apprised of how it’s working for you. I’m always looking for more insights on how to make it work.

Enjoy your week.

]]> By: Park http://parkhowell.com/green-advertising-and-marketing/the-cold-shoulder-of-social-media/comment-page-1#comment-1844 Park Tue, 26 Jan 2010 20:17:54 +0000 http://parkhowell.com/?p=8923#comment-1844 Thanks Kristi. I love your post capturing yesterday's events and ALL of the great links and resources from the SM experts. This is a great addition to anyone strategizing and launching a blog. Thanks for taking the time to pull it together and share it with the world. Must read: http://bit.ly/ciQlcS Thanks Kristi. I love your post capturing yesterday’s events and ALL of the great links and resources from the SM experts. This is a great addition to anyone strategizing and launching a blog. Thanks for taking the time to pull it together and share it with the world. Must read: http://bit.ly/ciQlcS

]]> By: Kristi Hines http://parkhowell.com/green-advertising-and-marketing/the-cold-shoulder-of-social-media/comment-page-1#comment-1843 Kristi Hines Tue, 26 Jan 2010 19:43:36 +0000 http://parkhowell.com/?p=8923#comment-1843 It is so true that too many individuals and companies sign up for social media, build up a community, and then have no plan for what they want to actually contribute to that community. I'm really taking the storytelling thing to heart, as I have been blogging for over a year now and have become a little less creative and more factual in article writing. Your presentation was a good reminder of how the way you share your information is as powerful as the information itself. It is so true that too many individuals and companies sign up for social media, build up a community, and then have no plan for what they want to actually contribute to that community.

I’m really taking the storytelling thing to heart, as I have been blogging for over a year now and have become a little less creative and more factual in article writing. Your presentation was a good reminder of how the way you share your information is as powerful as the information itself.

]]> By: Park http://parkhowell.com/green-advertising-and-marketing/the-cold-shoulder-of-social-media/comment-page-1#comment-1842 Park Tue, 26 Jan 2010 19:25:42 +0000 http://parkhowell.com/?p=8923#comment-1842 I thought I saw you back there lurking by the camera guy. And your comment about Rule 13 was one that gave the greatest chuckle of the morning, although I didn't share my mirth with the crowd. You're right, though. Why are we all so inclined to lead with technology even when we often don't have much of value to say? I think devolving to the tools was a natural inclination of the crowd, given the forum to basically be a day about social media 101. The "Tell better stories" moral of my presentation might have been too far out of their mindset for now. Thank you for your kind words, smart ass comment yesterday, and for taking the time to reach out here. I would welcome an opportunity to grab a cup of coffee and learn more about your approach to ROI. God knows I'm trying to figure out my own. And now, the rest of the story... I thought I saw you back there lurking by the camera guy. And your comment about Rule 13 was one that gave the greatest chuckle of the morning, although I didn’t share my mirth with the crowd.

You’re right, though. Why are we all so inclined to lead with technology even when we often don’t have much of value to say? I think devolving to the tools was a natural inclination of the crowd, given the forum to basically be a day about social media 101. The “Tell better stories” moral of my presentation might have been too far out of their mindset for now. Thank you for your kind words, smart ass comment yesterday, and for taking the time to reach out here.

I would welcome an opportunity to grab a cup of coffee and learn more about your approach to ROI. God knows I’m trying to figure out my own.

And now, the rest of the story…

]]> By: Evo Terra http://parkhowell.com/green-advertising-and-marketing/the-cold-shoulder-of-social-media/comment-page-1#comment-1840 Evo Terra Tue, 26 Jan 2010 16:46:55 +0000 http://parkhowell.com/?p=8923#comment-1840 Park, I was in attendance yesterday. Rule 13 about how all social media conversations devolve to Twitter? Yeah, I'm that smartass. Social media isn't all good news. Thanks for having the courage to say so. My presentation on measuring the ROI of social media -- real ROI, not some re-imagined definition -- ended on a similar note. The truth is that this stuff is expensive in either time or money, and there has to be a hard pay-off at some point, else it's just not worth it. And it's not worth it to everyone. Perhaps those of us who've dared to say "but wait..." will be vindicated in the end. Then again, we may turn out to be short-sighted Chicken Littles. But I doubt it. ;) Park,

I was in attendance yesterday. Rule 13 about how all social media conversations devolve to Twitter? Yeah, I’m that smartass.

Social media isn’t all good news. Thanks for having the courage to say so. My presentation on measuring the ROI of social media — real ROI, not some re-imagined definition — ended on a similar note. The truth is that this stuff is expensive in either time or money, and there has to be a hard pay-off at some point, else it’s just not worth it. And it’s not worth it to everyone.

Perhaps those of us who’ve dared to say “but wait…” will be vindicated in the end. Then again, we may turn out to be short-sighted Chicken Littles. But I doubt it. ;)

]]> By: Derek Lyons http://parkhowell.com/green-advertising-and-marketing/the-cold-shoulder-of-social-media/comment-page-1#comment-1839 Derek Lyons Tue, 26 Jan 2010 14:58:07 +0000 http://parkhowell.com/?p=8923#comment-1839 Thoughtful post, Park. I've been wondering myself about the value of doing it all (blog, Twitter, etc.) and how the wheel keeps turning, turning, turning...to what end? IMHO, clients of all types of agencies are looking for understanding and guidance on social media - today. Real experience allows you to provide that guidance - you've walked the walk. If for nothing else, the work we all do "figuring it out" is worth the effort in that regard, and clients are thankful for it. Thoughtful post, Park. I’ve been wondering myself about the value of doing it all (blog, Twitter, etc.) and how the wheel keeps turning, turning, turning…to what end?

IMHO, clients of all types of agencies are looking for understanding and guidance on social media – today. Real experience allows you to provide that guidance – you’ve walked the walk. If for nothing else, the work we all do “figuring it out” is worth the effort in that regard, and clients are thankful for it.

]]> By: Tweets that mention Sutainable social media: tell better stories on line | ParkHowell.com -- Topsy.com http://parkhowell.com/green-advertising-and-marketing/the-cold-shoulder-of-social-media/comment-page-1#comment-1838 Tweets that mention Sutainable social media: tell better stories on line | ParkHowell.com -- Topsy.com Tue, 26 Jan 2010 05:34:23 +0000 http://parkhowell.com/?p=8923#comment-1838 [...] This post was mentioned on Twitter by Park Howell, Kristi, Roseli A. Bakar, wedding podcast show, BRADY OSHIRO and others. BRADY OSHIRO said: RT @kikolani: The Cold Shoulder of Social Media http://tinyurl.com/ya6deun [...] [...] This post was mentioned on Twitter by Park Howell, Kristi, Roseli A. Bakar, wedding podcast show, BRADY OSHIRO and others. BRADY OSHIRO said: RT @kikolani: The Cold Shoulder of Social Media http://tinyurl.com/ya6deun [...]

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