Client/agency relationships are like marriages: they only last if you keep them interesting.
A little love and respect doesn’t hurt either.
Forever Living Products hosts 3,000 distributors from over 100 countries in Denver, CO
Today marks our 16th year producing Forever Living Product’s International Super Rally, an annual product launch and distributor celebration. That’s pretty unique, considering your average client/agency relationship lasts about as long as a tabloid romance.
FLP is the world’s largest grower, manufacturer and distributor of organic aloe vera health and beauty products. Denver is this year’s host city for nearly 3,000 FLP distributors representing over 100 countries. This festival of product launches, training, recognition and entertainment is being translated real-time into 10 languages and broadcast through a live webcast around the world.
We produced roughly 200 individual videos, animations and still images for the event, and each year we look forward to besting our creative from the previous Rally.
What we love about our partnership with FLP is their openness to new ideas that keep things interesting for their distributors. For example, motion graphics play a large role in this year’s product videos, including FLP’s new Forever Active Boost energy drink. Essentially, we’ve taken extreme sports footage and transformed the athletes from live action into something like a laser light show to depict the power of the product.
“We have events for thousands of people, and Park&Co’s been involved in those since the very beginning, and it’s been good to see how they’ve always topped the last one.” – Aidan O’Hare, Senior VP Europe – Red Chair Interviews, The Results
Our relationship and work with FLP has led to long-standing partnerships with some of Phoenix’s top production professionals who team up to make all of our projects come together. This year’s team includes Perry Ryan at Fetch Productions. Leighton and Dani’s talent agencies, Bill Kohler Lighting, Christophe Jeunot Illustrations, Court Stumpf Music, Big-U Music, Danielle Paluscio, Dave Routt, Jeff Parsons, Jesse Hernandez, Mike Aufiero, Jeff Balch, Kimberley Boege, James McDonald, Patty Moraga, Miguel Alonso, Meri Pachuilo, Shanan Krosky, Marg Sorg and Debby Rosenthal.
A big thanks to all of you. Let’s do it again next year.
Tags: aloe vera, Forever Living Products, Green Marketing, sustainability
Posted in: Corporate Enviro Causes, Green Marketing, Sustainable Marketing
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