Paul Svancara, a talented designer in Phoenix, sent me this great link today. The new eco-smart Toyota iQ created a green marketing stunt to demonstrate the agility and power of its new car. You can even download the typeface the iQ created by spinning around a warehouse floor.
What I particularly love about this approach to green marketing is that you know the iQ is eco-friendly and sustainable just by looking at it. Enough said. Toyota, instead, emphasized the handling capabilities in this artful product demo, knowing the green aspect was a given.
Check it out.
iQ font – When driving becomes writing / Full making of from wireless on Vimeo.
This is brilliant green marketing that leaves a lasting impression, while giving the customer a tangible experience by offering the final font for a free download.
Tags: automotive social media, Green Marketing, sustainability, Toyot iQ, Toyoto iQ city car
Posted in: Green Marketing, Green Social Media, Sustainable Marketing
No amount of creative green marketing is going to get my fat rear end into one of those death trap shoe boxes.
Well, of course, it’s not for everyone, Pat.
I picture these little cars with holes in the floor boards so you can get a running start ala Fred Flintstone.
But your right about the creative marketing …
Now, explain one thing… How did they dot the i’s?
Dear Pat O, Nobody wants to have your fat ass do anything!, if anything, they want to render you to Diesel for their Eco, Euro, turbo, high efficiency Diesels, to save the environment, and they will, the day you die! and right after the pollution laws are changed! The days of the large-bodied, American are over! the ‘Smoke Stack Era’ that spawned them is past, The “Cheap Oil Era” that proliferated them is gone, The Hollywood age of immorality that bred them is dead, The muscle, strong back, super endurance and mindless toil they once did in America’s factories has moved to the super-efficient, hydraulically and electrically assisted, computer driven factories of rice and veggie burning Asia, and the cheap, petroleum supported food supply of corn, corn fed beef, that fat Americans ate is going to methanol as we speak! You, and your fat ass are an anachronism, and a weight around the current “intelligence based” economies neck! You are part of the line-ups of huge high calorie burning “Legacy Workers” caused by the rapid move of American capital to Asian, rice-burning, high efficiency factories on the Shanghai and Beijing stock markets! It is not by accident of fate, that most cars in North America are of Asian origin! It is by quality and cost factors! ROI! The capitalists G d! We, the Asian sized folk of the world, pay a penalty in car size to accommodate you, but not for long! Just think, only in America is the large, uneconomical gas-guzzler car needed, but not for much longer! The original Austin 7, The Volkswagen , at 40 hp, the small fast Euro diesels getting in excess of 70 mpg, like the Polo! All for smaller bodied Euro Folk, and then look to Japan! practical 600 c.c. cars in use today, not powerful enough to carry one fat American Ass, but great for 3 or 4 intellectually superior, cheaper to feed, Japanese! You are a great expense, to your country, and to the population of the world indeed! Next question: What do you contribute to this world? Are you worth the food you eat? Just where do you get your astounding and distorted sense of “Entitlement”? Your dollar is falling, your products don’t compete on world markets, your food products bared and condemned in many countries, Your biggest export? Misery in the form of bullying oil resources from other countries, and yet you consume a hugely disproportionate part of the worlds resources and live better than everyone else! How long do you think this will last? Remember, Asia is hungry, very hungry! And, they outproduce you in all respects at about 5 to 1! Fat ass indeed!
shit… uncle b is so crazy… probably correct, but still crazy.
I recently heard Toyota is definitely recalling 2.4 million vehicles as a result of acceleration problems . My sister has one, can the car be driven before being replaced?
I have no idea.