Most large organizations, especially municipalities, still fear social media. It’s an anxiety based on the perceived lack of control of their bloggers. And for the neophyte bloggers, there’s an insecurity around what to blog about, and of course the time to research, write and post.
Instead of rolling out the WordPress Howitzer, we’ve had great success in arming water conservationists with the microblogging tool, Tumblr: The Ak-47 of social media and the weapon of choice for guerrilla marketing.
Water – Use It Wisely, our international campaign for water conservation, created Wayne Drop’s Puddle, our Tumblr blog that allows our partners to post a quick blog right from their phone or PDA anytime, and from anywhere.
Tumblr gives citizen journalists a voice to share short and sweet thoughts, pictures, links, quotes and video (practically anything shareable) without needing to write a lengthy diatribe. Tumblr has made it easy on users by providing many avenues by which they can post: web browser, phone apps, e-mail… if you’ve got an Internet connection, you can Tumble away.
The local Arizona Water – Use It Wisely partners now post real-time water-saving tips, gardening and landscaping photos, event updates, Steering Committee meetings, sightings of Wayne Drop (the mascot) and so on. These posts on Tumblr link to the Water – Use It Wisely home page and in turn, create a steady stream of activity and SEO from those closest to the outreach effort.
There’s no better way to inspire and empower employees than to give them a voice that’s going to be heard, and you won’t get left behind with this great and easy trend of microblogging.