The Park&Co film and video department recently had the great honor of teaming with Don Bluth and Gary Goldman of Don Bluth Films to create the new Water – Use It Wisely TV campaign. The two legendary animators helped us educate people about where they use water most in their homes, which in Phoenix, AZ, is actually in your backyard: 70 percent of your water use, to be exact. Enjoy the spot and a short documentary on how our creative and account teams pulled it all together.
Don and Gary have a rich history in animation dating back to many well known Disney films. Over the years they have produced a total of 12 films, including:The Secret of Nimh, Thumbelina, All Dogs Go to Heaven and Anastasia. It was thrilling to partner with such esteemed talent, and bring their experience to the Water-Use It Wisely cause.
Let us know what you think of the spot by commenting below. To view other Water – Use It Wisely TV spots, visit the campaign’s YouTube channel.
Tags: conservation, Don Bluth Films, Water - Use It Wisely, water conservation, water efficiency, water-saving tips
Posted in: Green Marketing, Sustainable Marketing
Great Video even if it is 2 years old. I am discussing the video and its role in water conservation in a paper I am writing for a Graduate School course in Indiana about the role and functions telecommunications and media play in water conservation, specifically television, recorded video, and the internet/social media.