The web and video conferencing industry was built on convenience and saving cash by reducing travel. It just so happens that greening mother Earth is kind of a nice added value. Few companies do a better job of communicating this core product benefit than iLinc. They’ve created the iLinc Green Meter that calculates your savings while using their platform.
The Green Meter captures location information from all of the web/video conference attendees and then calculates their positive impact on the planet and the company’s budget by not having to travel. It calculates:
- Reduced carbon emissions
- Fuel savings
…while pointing out:
- Savings in airfare
- Savings in hotels and meals
- Savings in wasted hours traveling
- Increased productivity
You can experience iLinc’s Green Meter firsthand by participating in the company’s first ever virtual conference called iG.R.E.E.N 2009 on Wednesday, March 18. And it’s FREE!
I’m proud to be one of iLinc’s inaugural presenters for their virtual conference. I will be presenting a sales and marketing session titled: Green Marketing: How to Reduce your Carbon and Hype Footprints, from 4 – 4:45 pm EST. I’ll show you ways to reduce your use of costly physical resources in your advertising and marketing by leverage online and other forms of social media, while also demonstrating how to avoid the green washing trap. You can register for iLinc’s free iG.R.E.E.N. virtual conference here.
Tags: green, greenmeter, iG.R.E.E.N., iLInc, park howell, sustainability, virtual conference on sustainability, web & video conferencing
Posted in: Green Social Media, Sustainable Marketing
We have used iLinc for our portfolio group to deliver on average a webinar a day.
We love iLinc for many reasons…
We are an Oregon company, so we are in the hotbed of creating sustainable business. The Green Meter measures the impact we can have with our clients collectively in leaving not only a business footprint, but an environmental footprint.
The other reason we love iLinc is unlike Go to Meeting, where you “hide” behind a presentation, with iLinc you can be out front in a visual learning platform way with interactivity of video.
Nice post!
Thanks Matthew for taking the time to comment. We’re looking forward to the iG.R.E.E.N. conference on the 18th. Hope you’ll be joining us.