“Cap & Trade.”
Don’t be! There are a lot of buzzwords flying around lately when it comes to the science and business of Climate Change.
In our process of becoming one of the first carbon-neutral ad agencies in North America (And certainly the first carbon-neutral agency in Arizona), I asked our consultant, Brendan Cook, Sustainability Director at EcoAid, to help clear the air on carbon offsetting.
To determine your “carbon footprint” means to measure the amount of greenhouse gases that you or your organization is adding to the atmosphere. The term was coined from carbon dioxide, the primary human contributor to climate change. CO2 is a greenhouse gas, which means it traps solar heat in our atmosphere ‘changing’ our climate’s typical patterns.
Whenever you use energy created from fossil fuels, you’re generating carbon emissions. To offset your carbon emissions, or become carbon-neutral, simply means to neutralize your part in the polluting of our environment.
Since carbon dioxide emissions are the principal human cause of climate change, carbon offsets are the key to promoting a greener environment. A carbon offset represents the carbon dioxide emissions accounted for in a certified project.
Like EcoAid, Park&Co’s goal is to show that environmental activism is smart, proactive and part of a good business model. That’s why they are actively offsetting their office and travel emissions by supporting the Michigan Reforestation Project to compensate for their part in climate change and promote business responsibility.
To determine your own carbon footprint and how you can shrink it, visit EcoAid’s Carbon Calculator at www.ecoaidnow.com.
Brendan leads EcoAid’s Sustainability team, working with businesses and organizations to improve their environmental performance, carbon reduction, efficiency and cost-effectiveness.
He has worked with sustainability issues ranging from renewable biogas in Vietnam, ecosystem assessments in Greece, sustainable business in Scandinavia, ecotourism in Sweden, interned with the Stockholm Environment Institute on renewable energy projects, and worked in rainwater harvesting in Tucson.