“How To Reduce Your Carbon & Hype Footprints” Presentation Is Now Available On SlideShare
Click on Mr. Praying Mantis to download my green marketing presentation from SlideShare
Are you trying to get the attention of the Millennial generation (ages 13 – 29)? If so, did you know that 76% of this powerful market feels that it’s important or very important for brands to get involved in the green movement, according to a recent study by Generate Insight? What about other consumer segments, like the LOHAS, Naturalites and Drifters? What are their sensibilities and tendencies toward greening their lifestyles and the companies and products that help them do it?
I just uploaded my iG.R.E.E.N. webinar presentation to SlideShare. You can download it to learn how to reduce your carbon & hype footprints for a greater engagement with these growing conusmer segments.
Tags: carbon footprint, environmental advertising, Green Marketing, greenwashing, i.G.R.E.E.N. webinar, sustainability
Posted in: Corporate Enviro Causes, Green Marketing, Sustainable Marketing
[...] via Park Howell – You Don’t Have To Be A Green Marketer To Green Your Marketing. [...]
Here is my reply to Anne Luise, who asked by email: “Greetings. I found the PowerPoint on this topic fascinating. The segments however only add to 84%. Who are the missing 16%? Where do they fall on the green purchasing spectrum, closer to the LOHAs (and what does that stand for)? or on the other side, or are they split into smaller segments? If smaller, again, what is the distribution”
LOHAS stands for Lifestyles of the Health and Sustainability. Here’s a great website dedicated to this market: http://www.lohas.com/
These number come from the Natural Marketing Institute: http://www.nmisolutions.com/ I intentionally left out the final group that makes up for 16% balance and should’ve been more clear on that. They’re called the “Unconcerned,” and basically care less about doing anything remotely sustainable.
Thanks for your inquiry, and I hope this clears it up. Please let me know if you have any other questions.