Comments on: You Don’t Have To Be A Green Marketer To Green Your Marketing. http://parkhowell.com/green-advertising-and-marketing/you-dont-have-to-be-a-green-marketer-to-green-your-marketing Green marketing, sustainability, and how to tell better brand stories Thu, 02 Feb 2012 21:24:14 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Park http://parkhowell.com/green-advertising-and-marketing/you-dont-have-to-be-a-green-marketer-to-green-your-marketing/comment-page-1#comment-1356 Park Thu, 03 Sep 2009 23:39:10 +0000 http://parkhowell.com/?p=3854#comment-1356 Here is my reply to Anne Luise, who asked by email: "Greetings. I found the PowerPoint on this topic fascinating. The segments however only add to 84%. Who are the missing 16%? Where do they fall on the green purchasing spectrum, closer to the LOHAs (and what does that stand for)? or on the other side, or are they split into smaller segments? If smaller, again, what is the distribution" LOHAS stands for Lifestyles of the Health and Sustainability. Here's a great website dedicated to this market: http://www.lohas.com/ These number come from the Natural Marketing Institute: http://www.nmisolutions.com/ I intentionally left out the final group that makes up for 16% balance and should've been more clear on that. They're called the "Unconcerned," and basically care less about doing anything remotely sustainable. Thanks for your inquiry, and I hope this clears it up. Please let me know if you have any other questions. Here is my reply to Anne Luise, who asked by email: “Greetings. I found the PowerPoint on this topic fascinating. The segments however only add to 84%. Who are the missing 16%? Where do they fall on the green purchasing spectrum, closer to the LOHAs (and what does that stand for)? or on the other side, or are they split into smaller segments? If smaller, again, what is the distribution”

LOHAS stands for Lifestyles of the Health and Sustainability. Here’s a great website dedicated to this market: http://www.lohas.com/

These number come from the Natural Marketing Institute: http://www.nmisolutions.com/ I intentionally left out the final group that makes up for 16% balance and should’ve been more clear on that. They’re called the “Unconcerned,” and basically care less about doing anything remotely sustainable.

Thanks for your inquiry, and I hope this clears it up. Please let me know if you have any other questions.

]]> By: Präsentation zu CO2-Einsparungen und grünem Marketing | betterandgreen http://parkhowell.com/green-advertising-and-marketing/you-dont-have-to-be-a-green-marketer-to-green-your-marketing/comment-page-1#comment-711 Präsentation zu CO2-Einsparungen und grünem Marketing | betterandgreen Wed, 24 Jun 2009 07:17:36 +0000 http://parkhowell.com/?p=3854#comment-711 [...] via Park Howell – You Don’t Have To Be A Green Marketer To Green Your Marketing. [...] [...] via Park Howell – You Don’t Have To Be A Green Marketer To Green Your Marketing. [...]

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