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November 2009 |
How "Doable" are Your Green Marketing and Mission?
In earlier newsletters, I wrote about the "Approachability" and "Believability" of your green marketing. In today's third installment, I ask how "Doable" is your sustainability. A fabulous example of this comes from a most unexpected place: snack food king Frito-Lay and its SunChips brand. 
With Innovation, You Don't Have to be Faster Than the Bear, Just Faster Than Your Hiking PartnerIn Find the 15-Minute Competitive Advantage by Rosabeth Moss Kanter of Harvard Business Publishing, a series of small but fast innovations are shown to be more effective than one large leap. Here are her eight characteristics of innovations that are most likely to succeed at gaining support. 
The Power of Repositioning an Established Brand to Make it More Relevant for 2010 and BeyondLike all things in nature, brands need to evolve or risk losing their position in the food chain. This article tells the story of how a 30-year-old community clinic is becoming a leader in "Sustainable Healthcare." This powerful brand position does more than simply differentiate it from the competition, it creates a movement within the neighborhoods. Six Reasons Why Green Marketers Should Listen to Their Mothers
We know women hold the power of the purse strings. In fact, according to She-conomy.com, they control 85% of all brand purchases. Are they also controlling the online conversation about everything from daycare to NASCAR? You bet. And here's why you, as a green marketer, need to join their conversation. Find out what mom is thinking » 
Green Marketing's Six Deadly Sins of GreenwashingHow do you avoid the damnation of being tagged a "Greenwasher" by using false or disingenuous green claims? Just tell the truth. What the New Social Media Book, Trust Agents and Dr. Seuss Have in CommonWhen I peer through the tent flaps of online social media, I see the Circus McGurkus of Dr. Seuss' If I Ran the Circus. Chris Brogan is the ultimate SM ringmaster, showing how to organize, activate and promote your own social media circus in his new book, Trust Agents. Here's my review. |
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Park HowellGreen Marketing Consulting |
Other posts you may enjoy...Toyota Creates Powerful Green Marketing Product Demo for its New iQ City Car New Ning Network Helps Water Conservation Marketers Launch Social Media Campaigns CMOs, Here are 21 Uses of Twitter for Sustainable Green Business |
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