Hot off the presses. I originally posted this blog about ThisIsReality.org’s new spot in there their clever campaign to reveal the truth about “clean burning coal.” Then I leaned this morning that Academy Award winning directors Joel and Ethan Coen directed the “Air freshener” spot. Pretty cool to get a couple Hollywood legends not just behind your cause, but contributing to it.
I first learned and wrote about the campaign when it launched in December. They’re doing a tremendous job of balancing humor, sarcasm, wit, and reality to expose the burning of coal for what it really is: Not Clean!