Coen Brothers Create “Air Freshener” Spot to Help Campaign Debunk Myth of Clean Burning Coal
Hot off the presses. I originally posted this blog about ThisIsReality.org’s new spot in there their clever campaign to reveal the truth about “clean burning coal.” Then I leaned this morning that Academy Award winning directors Joel and Ethan Coen directed the “Air freshener” spot. Pretty cool to get a couple Hollywood legends not just behind your cause, but contributing to it.
I first learned and wrote about the campaign when it launched in December. They’re doing a tremendous job of balancing humor, sarcasm, wit, and reality to expose the burning of coal for what it really is: Not Clean!
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For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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