Blog

Series: “How Commerce & Ecology Can Coexist” Featuring BigGreenPurse.com

“Don’t let companies tell you what to buy. Tell them what to make.”

Diane MacEachern

We all have a lot more power in our pocketbooks to make radical changes in our environment than we give ourselves credit for.  Diane MacEachern and her site, BigGreenPurse.com, has set out to change that mentality.

I initially learned of BigGreenPurse.com through Stephanie Holland’s website, She-conomy.com (which, BTW, is a terrific resource for staying current on how to market to women, especially for us guys). Then, as virtual serendipity would have it, Diane posted a blog about our Water – Use It Wisely conservation campaign the very next day. Strange happenings. So I felt compelled to give Diane a call, and she was kind enough to give me a few minutes to get acquainted. My take away from the call:

• Women make the buying decisions on $.85 of every dollar.
• Women and their health are more susceptible to environmental hazards than men.
• More retailers are making a concerted green effort, but it’s the manufacturers where we need to focus our attention and buying power.
• Consumers wield tremendous power and need to be educated and coaxed into using their dollars to influence eco-friendly and sustainable manufacturing and products.

“What we do to our planet we do to ourselves. Our environment is the first line of defense for health issues.”

Diane knows how to activate environmental messaging.  She is an entrepreneur, author, eco-personality, and online disrupter who cuts through the din of messaging with clear, simple actions you can start today.  Her “One in a Million” program is a great example.

The program shows you how to intentionally shift at least $1,000 of your existing budget to environmentally-friendly products. By getting one million people, the program will have a noticeable ONE BILLION DOLLAR IMPACT in the marketplace. She even offers you a blance sheet to demonstrate the real-time impact you’re having with the program. Brilliant messaging and activation.

Do you have another site that empowers the consumer to make a difference with their wallet? Please let us know.