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How to bring a crescendo to your green marketing

I hate to say it, but most green marketing is kind of boring. Seems green marketers are defaulting to selling analog features and benefits without surprising and delighting the consumer and pointing them in interesting directions of sustainability.

If you’re selling sustainability, you can learn a lot from this Copenhagen flash mob. Take a ride and see how they share their mission while creating serendipitous joy to color an ordinary commuter’s day.

That’s what happened to these Copenhagen straphangers. Their commute was accompanied by Grieg’s “Peer Gynt.” This marvelous word of mouth marketing marketing duet was beautifully performed by the Copenhagen Philharmonic and classical radio station, Radio Klassisk.

This was an encore presentation: injecting music to brighten the mundane. Remember when the Washington Post recruited one of the world’s finest violinists, Joshua Bell, to dress like a street musician and fiddle in the metro to gauge people’s responses. Or how about in 2010 when Philadephia’s Opera Company organized a flash mob of 650 singers at the local Macy’s – they performed the Hallelujah Chorus from Handel’s “Messiah.”

Bravo for mixing mission with inventiveness to create joy.