Is Social Media THE Green Accountability Tool?
The Obama campaign’s fearless use of social media during the election was nothing short of remarkable: a refreshing transparency and candidness that most candidates recoil from like a vampire to sunlight. Our president-elect continues his online conversation with those who choose to participate by posting his green initiative on YouTube. This is a direct call-to-action for America to get its clean energy act together. And he’s posted his comments for all the world to access, archive, and hold him to. Has social media become the ultimate accountability tool for all of us who choose to embrace it? Will more corporations leverage it to advance their green causes? Or will they shy away from social media due to its inherent transparency? Your thoughts…
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For 18 years, Park Howell has been the owner and chief storyteller of Park&Co, an advertising agency in Phoenix, AZ that exists to build movements that matter.
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