I happened upon the Environmental Protection Agency’s new “Wasting Water is Weird” campaign this week, and the only thing more surprisingly unsettling than the campaign spokesman is the thought that the EPA brought him to life.
Who’d expect this Jim Carey-meets-the-strange-dude-rocking-the-bad-hairstyle-driving-his-mom’s-Pinto-at-the-end-of-the-cul-de-sac guy coming out of the feds to help promote water conservation?
But I like the creepiness. Because when you really think about it, wasting water is pretty weird. I mean, we’d never let the tap on a beer keg run freely. But we don’t think twice about letting the water run from our kitchen faucet to answer the phone. Which liquid is going to sustain your life longer?
This campaign captures that thought in a disturbing way. Kudos to those bureaucrats that made water conservation interesting and fun.
What do you think of the work?