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An empty box full of buzz about Goodwill of Central Arizona

I am fighting every urge to tell you the cliche of thinking outside of the box when it comes to telling your brand’s story. But we couldn’t help ourselves when we came up with this simple idea for Goodwill of Central Arizona.

Send an empty box to homeowners with directions to their nearest Goodwill donation center, and watch the word of mouth buzz fly. Renown WOM guru, Andy Sernovitz, recently featured this story on his, “Damn! I wish I’d Thought of That!” blog about unusually useful ideas for smart marketers.

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1 Comment On This Topic
  1. rick dela serna posted
    February 24, 2011 at 7:10 pm

    Good idea. Donating, no matter how Advertising
    strategies are makes a good impression for people who have a good will in giving away what they dont need.


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