Blog reveals the hidden survivors of domestic violence and their true stories

The blog that reveals the trues stories of the beaten, abused, hushed and hidden survivors of domestic violence.

The blog that reveals the true stories of the beaten, abused, hushed and hidden survivors of domestic violence.

Today I’m not writing about green marketing, the environment or corporate sustainability campaigns. I want to share with you a new blog that paints sustainability in a completely different light:

Surviving hell, and living to tell about it.

The six authors at are all survivors of domestic violence. They volunteered as our inaugural writers, and they are truly pioneers.

These are women who have been beaten, abused, hushed and hidden the majority of their lives. Somehow they have mustered the courage to flee their abusers, often with children in tow, and they have found a home in Mesa, AZ, at SEEDs, a program of the National Advocacy and Training Network. is the first-of-its-kind online podium where abused women can shed light on the raw and awful circumstances surrounding domestic violence and child abuse. Once you’ve read a couple of these unbelievable stories of horror at the hands of a spouse or partner, you can’t turn away. These women are real. What they need now more than ever is a friend and your support.

MonaLou Callery, the executive director and founder of NATN, came to us a few months back requesting ideas on ways to make the lives of these survivors more tangible and relevant to those of us who have never experienced the atrocity of domestic violence. Creating an online podium and establishing their own social media network seemed the natural solution.

You can share their journeys on Twitter, Facebook, Flickr, and YouTube

The project has been a godsend from day one. Everything fell together naturally and quickly. Unbelievably, the domain was available. If you’ve ever created a new campaign that is reliant on an obvious URL, you know how difficult it is to find one.

Luis Medina, our creative director, designed the logo and website, which received immediate and unanimous approval. Then we turned to Amanda Hawkins of Little Bird to build out the site as we created their social media channels.

Mentoring our Authors

One of the most interesting aspects of this project is in helping the authors become proficient as writers and creating a comfort level with using social media. Six remarkable communication professionals in Phoenix, each with their own unique expertise, volunteered to mentor our writers. Thank you to:

I would also like to give a big shout out to my friend, Stephanie Holland of Holland + Holland Advertising in Birmingham, Bama, for her early noodling of the concept with me. Stephanie authors the She-conomy blog, and is an expert at marketing to women.

If you are a victim of domestic violence or abuse, or you know someone who is, share, or call the national domestic violence hotline at 1-800-799-SAFE (7233).

If you have a question for one of the authors, feel free to ask in their comment section on the site.

7 Comments On This Topic
  1. Park posted
    August 5, 2010 at 1:36 pm

    Thanks, Roberto, for a terrific article about the program on “The Daily Tell” blog yesterday:

  2. George R. McCasland posted
    August 6, 2010 at 3:50 pm

    No victims are more hidden than the 39% who happen to be men, fearing arrest if they seek help.

    Annette’s Story: The Other Face Of Domestic Violence

    Read this and see what I mean. Please sign the guest book.

  3. Park posted
    August 6, 2010 at 4:41 pm

    Thank you, George, for bringing attention to the other face of domestic violence.

  4. Annette posted
    October 13, 2010 at 8:21 am

    George is posting an article that HE changed to make it more dramatic. I am the Annette who wrote the article.
    The truth of the matter is George is a woman basher. I can say this after knowing the man for 18 years

  5. Paula posted
    October 20, 2010 at 2:11 am

    It is good that you have spared a blog for women’s sake. Truly, despite the advancement of technology and the appearance of new problems we are still stuck with the old problems of humanity. The abuse of women and children as well. Thank you!

  6. Park posted
    October 20, 2010 at 8:15 am

    Thank you, Paula. We are eager to build more traffic to the blog for the sake of our writers, and especially their readers. Thank you for your comment, and PLEASE share the site with everyone you know. Thank you!

  7. Stefanie posted
    April 15, 2011 at 9:54 am

    Vista Maria is an organization dedicated to restructuring the lives of victimized girls. They are a great resource that can be very helpful for girls dealing with domestic violence and physical abuse. Please check out The Need on their website at

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