I was quoted in the sustainability section of Friday’s Phoenix Business Journal about a new company, Kinesis, and its hand-held solar and wind-powered chargers. According to the article, this is an extremely portable charger that can hold up to 14 hours of power – enough to replenish power for five cell phones.
My quote in the story about the viability of the product in the consumer’s mind was this:
“The problem is we’re all used to seeing huge arrays of expensive solar panels and giant, creepy wind turbines paddling the sky to generate power. It’s hard to believe that a hand-held renewable energy device can actually capture and accrue enough energy to power a device for long.”
What I was referring to is the vast skepticism in the green marketplace towards new sustainable products. Here’s the rest of my story:
“Although there is a lot of opportunity in this industry, there is also huge consumer skepticism. So we always like to put a new green product or service to the three-legged stool test : Is it approachable, believable, and doable? The hand-held wind & solar charger certainly passes both “approachable” and “doable” tests, as it appears to be convenient and accessible to most consumers. However, it’s the “believable” test that I think might require some well thought out product demos to capture the consumer. The problem is we’re all used to seeing huge arrays of expensive solar panels, and giant, creepy wind turbans paddling the sky to generate power. It’s hard to believe that a hand-held renewable energy device can actually capture and accrue enough energy to power a device for long.
I would imagine a social media campaign that gets the product in the hands of appropriate and influential bloggers and allow them to test and report on the capabilities of the product may be one of the best initial marketing tactics. Kinesis would have to pay close attention to the conversation built around the product online and join in the cyber chat to both monitor and engage with its potential customers. Additionally, we would consider an offline event, such as offer people a trial run at at stadium sporting event, outdoor concert, or other venue to build person-to-person word of mouth about the product. Testimonials could be captured from both of these activities to potentially launch a larger media and direct marketing campaign.”
More about our “Three-legged Stool Test” in tomorrow’s eNewsletter. You can subscribe in the top right-hand corner of this post.
In the meantime, you can also download the product sheet on the eco-friendly renewable energy charger here. Kinesis Wind & Solar Charger
What are your thoughts on the believability of the product?