I’ve had several questions lately about how to use online social media for green marketing. So I asked an expert that relies on it every day.
Carla Rose, owner of Green + Chic online store for organic personal care products, shares how she uses social media to drive business to her green goods. An interesting point to make is that Carla is fairly new to creating her online community. But that doesn’t keep her from experimenting and inventing her best practices.
We’re all pioneers exploring this new green social media landscape. So have fun and don’t be afraid of taking a few arrows in your back.
One of the things I do to drive traffic to my site is regularly engage with other people in the blogging and eCommerce community. This is especially important to me since I am still new to blogging, running an online store and social media in general. I reach out to others to not only to give more exposure to my site, but to also learn from these fellow bloggers and store owners.
Though I try to reach out to fellow bloggers in the “green living” industry, my target audience is people who are not in that same genre.
The other segment of my audience are not bloggers at all. Participating on related forums, message boards, social media sites such as Twitter and blogs that list contests and giveaways (that I often host on my blog) are other ways I drive traffic to my sites. I also get traffic from word of mouth advertising offline. In other words, I am not rewriting the book when it comes to driving traffic to my sites. I am currently using what has worked for other people.
During this process, I learned that I not only have to be patient, but I have to be persistent and not fight my own evolution in the process.
Thank you, Carla, for taking the time to share your thoughts.
How do you use social media in your green marketing and sustainability efforts?